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5 KPIs à suivre pour fidéliser vos clients d’hôtel

Experience Hotel

A condition de connaître les bons KPI. Définition et formule Définition de KPI : “Un acronyme pour Key Performance Indicator (indicateur clé de performance). Les KPI reflètent les facteurs pris en compte pour mesurer l’efficacité globale d’un dispositif commercial ou marketing, ou celle d’une campagne ou action particulière.”

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Maximizing Hotel Revenue: How Software Solutions Drive RevPAR Growth

Fuel Travel

Look at strategies to optimize guest spending via add-ons, services, and amenities. This KPI is a calculus of the total revenue generated per available room over a specific period. Optimize Revenue Channels: Diversify revenue streams by exploring additional offerings such as ancillary services, packages, and experiences.

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Les 5 meilleurs CRM pour hôtels en 2022

Experience Hotel

La gestion de la relation client (GRC), ou en anglais “Customer Relationship Management” ( CRM ), est l’ensemble des outils et techniques destinés à capter, traiter et analyser les informations relatives aux clients, et a pour but de les fidéliser en leur offrant ou en leur proposant des services personnalisés.

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What is a hotel CRM system: Benefits, features, and top 10 providers

Cloudbeds

A CRM allows hotels to gather and store guest data, manage email marketing campaigns, and simplify internal processes by providing a centralized platform for managing client information and interactions. Automation of workflows. Hotel integrations play a crucial role in automating workflows in the hospitality industry.

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FAQs for the Hotel Digital Marketer

gcommerce

If you're only able to make decisions based on online booked revenue, you could be missing valuable data that shows the full performance of your hotel’s marketing campaigns. What is the most important KPI (Key Performance Indicator) by channel for hotel marketing? KPIs should avoid measurements that you are unable to impact.

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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

Email Marketing Email marketing is a universal method to reach homebuyers with an impressive ROI. After all, most people check their email every day. Real estate professionals have an element of control on their side when creating an email campaign. Mediaboom is here to help.

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Insurance Lead Generation – Top 15 Expert Tips for Success

MediaBoom

Insurance lead generation is the process of attracting potential customers through various marketing strategies such as online ads, social media campaigns, and email marketing. In fact, by using carefully selected keywords, SEO can help you to attract customers who are already searching for insurance-related services.

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