Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact
BCV
APRIL 20, 2025
Social media has become a powerful tool for hotels to engage with guests, showcase their brand, and drive bookings. However, many hoteliers still rely on vanity metrics—likes, shares, and follower counts—to measure success. While these numbers look good on reports, they don’t necessarily translate into revenue or guest loyalty. So, what should hotels focus on instead?
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