Reclaim lost revenue: How hotel retargeting ads capture direct bookings
Cloudbeds
APRIL 8, 2025
It differs from other forms of paid advertising, including: Metasearch ads: Compete with online travel agencies (OTAs) for top rankings on metasearch sites like KAYAK and Google Hotel Ads for bookings; and Keyword ads: Attract new guests via search engines. This extends the ROI of all your channels.
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