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Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

Cloudbeds

It differs from other forms of paid advertising, including: Metasearch ads: Compete with online travel agencies (OTAs) for top rankings on metasearch sites like KAYAK and Google Hotel Ads for bookings; and Keyword ads: Attract new guests via search engines. This extends the ROI of all your channels.

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How the Canary Islands Leveraged Amadeus Media Solutions to Inspire British and German Travelers to Visit the Spanish Archipelago

Amadeus Hospitality

Yaiza Castilla Herrera, Tourism, Industry and Commerce Councilor, Canarias Government, commented – “Our €100,000 investment produced nearly €11 million in tourism spend for the Canary Islands – an impressive ROI that resulted from a successful campaign.

Travel 97
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10 Benefits of CPC Marketing for Hotels

Travelboom Marketing

To stay competitive in a constantly evolving hospitality industry, hoteliers should consider integrating a variety of paid ads into their marketing strategies. Whether you’re employing search ads, display ads, metasearch ads , or something else, marketers can explore CPC marketing campaigns to maximize these ten benefits for hotels.

Market 52
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How To Create the Perfect Hotel Marketing Budget

Travelboom Marketing

Local DMO Participation One of the best ways to drive occupancy from visitors already interested in your destination is through your local DMO and/or Chamber of Commerce. They don’t necessarily take place every year and don’t always have a direct ROI. However, digital capital investments should also be accounted for.