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Reclaim lost revenue: How hotel retargeting ads capture direct bookings 

Cloudbeds

Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property. FREE REPORT Discover regional OTA trends and other booking data.

Revenue 52
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Hotel ad: Monitoring, compliance and parity

SiteMinder

What is a hotel ad? A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. Table of contents Why is hotel ad parity crucial?

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PMax for Travel Goals: Maximizing direct bookings with AI-powered ads

Cloudbeds

In the battle for direct bookings, hotels face intense competition from OTAs marketing power in the online space. Beyond their vast budgets, OTAs also leverage powerful algorithms to optimize every aspect of their campaigns, consistently achieving higher ROAS (Return on Ad Spend) than individual properties.

Travel 52
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Top Hotel Marketing Myths Debunked

Travelboom Marketing

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. As an example, we can examine revenue generated via an OTA. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy.

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Promote Your Hotel Before It Opens – 10 Strategies For Success

Travelboom Marketing

Display Advertising for Hotels Display advertising and remarketing are avenues worth exploring for generating awareness and demand, as well as converting leads. Use display advertising and remarketing campaigns to both notify and remind potential guests of your new hotel. Use a strong call to action in your headlines.

OTA 52