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What is a bed bank? List of bed bank examples for hotels

SiteMinder

A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. By collaborating with bed banks, hotels gain access to international markets and diverse travel audiences. What is a bed bank? How does the concept of a bed bank work?

OTA
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EBITDAR explained: Driving financial health for hotels

Cloudbeds

Improve marketing and distribution Optimize distribution channels to reduce sales commissions. Reevaluate your current contracts with OTAs (online travel agencies), GDSs (Global Distribution System), and other partners and invest in direct marketing strategies.

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13 ways to attract more direct bookings for your hotel

Cloudbeds

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA
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Guest profiles: Enabling personalized marketing & guest experiences

Cloudbeds

Ensure you have systems in place ahead of time to collect guest information, including your property management system (PMS) , customer relationship management (CRM) system, and point-of-sale system. Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site.

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15 Essentials Digital Marketing Services for Hotels

MediaBoom

Learn the secrets to driving more traffic to your Hotel website, generating more leads, and ultimately increasing sales. Email Marketing Email marketing remains a powerful tool for hotels, allowing them to maintain direct communication with past, present, and potential guests.

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Advanced distribution strategies for hotels

Cloudbeds

A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. A specific OTA may help increase occupancy , but it might not actually be profitable for your hotel. Cost of acquisition – which channels are most cost-effective?

OTA