Direct Marketing Occupancy Travel 
Cloudbeds
NOVEMBER 15, 2024
This scalability is especially valuable for hotels – as more information is collected about guest behavior, booking trends , and occupancy patterns the more precise rate adjustments, inventory management, and marketing strategies will be in the future. Why it’s important for hotels? Why it’s important for hotels?
SiteMinder
JANUARY 8, 2025
A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels.
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Cloudbeds
JANUARY 22, 2025
Financial analysis When EBITDAR is combined with other metrics, such as ADR (average daily rate), occupancy rate, or RevPAR (revenue per available room) , it can help dig deeper into financial metrics. Improve marketing and distribution Optimize distribution channels to reduce sales commissions.
Cloudbeds
MARCH 15, 2023
What is a direct booking? Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings have become essential to any independent hotel’s distribution mix. Still, it’s important to note that all bookings are innately good.
SiteMinder
JUNE 24, 2024
Atrápalo is a popular online travel and leisure booking platform that connects travellers with a wide range of accommodations, activities, and experiences that specialises in Spain and Spanish-speaking countries. Atrápalo’s website attracts a diverse range of travellers, with a significant portion from Spanish-speaking regions.
Cloudbeds
DECEMBER 17, 2024
Without cohesive guest insights, it becomes nearly impossible to create meaningful, personalized interactions todays travelers have come to expect. Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. Thats where guest profiles come in.
MediaBoom
MARCH 14, 2024
With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach.
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