Remove Direct Marketing Remove Hotels Remove Marketing Strategy
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Evaluating the Cost Of Acquisition in Hotel Marketing Strategies

Refine

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

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How decision intelligence unlocks hotel data for better insights

Cloudbeds

For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. This can be done across functions, including distribution, marketing, guest experience, operations, and finance.

Upsell 105
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EBITDAR explained: Driving financial health for hotels

Cloudbeds

This makes it particularly relevant for businesses like hotels (but also restaurants, casinos, or airlines), which often face high rent expenses. In this article, we break down this key metric for hotels, providing tips to improve profitability and how technology can simplify reporting. Rent costs. Restructuring costs. in H1 2023.

Revenue 40
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15 Essentials Digital Marketing Services for Hotels

MediaBoom

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. However, modern travelers prioritize the experience they’ll have when booking a hotel.

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Luxury Hotel Marketing – Top 10 Proven Strategies for Success

MediaBoom

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

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Guest profiles: Enabling personalized marketing & guest experiences

Cloudbeds

Each of these should integrate with your hotel guest profiles, pulling information from various sources to provide a snapshot of your guest preferences and behaviors. Each of these should integrate with your hotel guest profiles, pulling information from various sources to provide a snapshot of your guest preferences and behaviors.

Market 40
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Hotel Business Plan

Xotels

OK, so you have decided to realize your dream and become a hotel entrepreneur, so now you need to start writing your hotel business plan. The next step would be to write a hotel business plan. Really it is not that difficult to make a good hotel business plan. It’s like a road map to the opening. Infographic by Xotels 1.