article thumbnail

15 Essentials Digital Marketing Services for Hotels

MediaBoom

By tracking demand trends, booking patterns, and competitor pricing, hotels can adjust their rates dynamically to maximize occupancy and revenue. This data-driven approach to pricing ensures that hotels remain competitive while also capitalizing on periods of high demand.

article thumbnail

13 ways to attract more direct bookings for your hotel

Cloudbeds

Direct bookings have become essential to any independent hotel’s distribution mix. A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests.

OTA 98