Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. It’s important to note that OTAs cannot participate in Free Booking Links. How do they work?

Cost Per Click

Cloudbeds

AUGUST 12, 2024

LLMs are being used to create draft responses to online reviews, personalize ad retargeting campaigns (for example, in Cloudbed’s Digital Marketing Suite ), and power chatbots on hotels’ websites. Digital check-in and keyless entry were driven by the need for social distancing during the pandemic but are not going away.

Hotels

STAAH

NOVEMBER 22, 2022

There are plenty of upselling tools available. Digital marketing is perfect for showcasing your room, through SEO, social media posts, paid advertising, influencer marketing , etc. With digital marketing, you can offer deals through your email marketing, loyalty programs,etc. Find out more here.

Hotel Marketing

Cloudbeds

JANUARY 10, 2025

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. Another key difference between metasearch sites and OTAs is the booking model.

Cost Per Click

Cloudbeds

FEBRUARY 28, 2024

These channels may include the hotel’s website booking engine, online travel agencies (OTAs), the global distribution system (GDS), wholesalers, and metasearch sites. When travelers book on your website, you can upsell them to premium rooms and cross-sell onsite services and add-ons like breakfast, dining, spa, and recreation.

Revenue Management

SiteMinder

NOVEMBER 5, 2024

From the simplification of revenue management to payments, digital marketing, direct bookings, and upselling, the winners highlighted the need for hoteliers to lean on technology and consultants to navigate today’s growing challenges, spurred by a fast-changing and dynamic consumer environment.

Revenue

Cloudbeds

FEBRUARY 15, 2023

For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings? GAC comparisons by channel can help guide your marketing and acquisition strategy. And would you factor in wages for marketing staff?

OTA

Up Hotel

DECEMBER 9, 2024

Well, I guess its time to start waving the magic digital wand for 2025. The next article will look into top ways to allocate your marketing budget in 2025. The Golden 20% I seriously think the OTAs are like heroin for hotels and its a pretty tough habit to kick. Why not spend uncapped while your CPA remains below that of an OTA.

ROI

Cloudbeds

DECEMBER 17, 2024

Booking source Document the source profile of your guests, whether they booked via an OTA, a travel agent, or your direct booking site. This insight supports future marketing efforts. Marketing and communication preferences Ensure you communicate with your guests via their preferred channels (i.e.

Market

SiteMinder

FEBRUARY 25, 2024

Direct booking plugins are apps that will further reduce your reliance on OTAs by bringing more features and greater functionality to your existing booking engine. Most importantly, you’ll be able to offer travellers exclusive incentives, extras, upsells, and packages to win them over and take charge of their experience.

Hotels

gcommerce

JANUARY 29, 2024

Direct reservations through metasearch Always remember that hotel metasearch marketing drives direct reservations through the property website. Equally important, the absence of that marketing all but guarantees that travelers looking to stay in your destination will book through OTAs or, worse yet, at one of your competitors.

Market

Cloudbeds

SEPTEMBER 3, 2024

This provides a huge boost to your additional offerings, like upselling on hotel room types and property upgrades, as well as ancillary services like spa treatments and on-site activities. In doing so, you receive payment upfront from the BNPL provider and experience lower fees and commission rates than you would having guests book via OTAs.

Hotels

Cloudbeds

SEPTEMBER 24, 2024

Top platforms to monitor Your reputation is impacted by almost every online channel, from reviews on your Google Business Profile, review sites (like Yelp), metasearch sites (like Tripadvisor), or online travel agency (OTA) listings (like Expedia or Booking.com) to news articles and social media platforms like Instagram or TikTok.

Management

Hotelogix

SEPTEMBER 22, 2024

Using a resort management system, you can create staff schedules, track tasks, and ensure your resort is always well-staffed, even during peak times​ Marketing and Brand Management Building a solid online presence is essential for attracting more guests.

Resorts

Cloudbeds

MARCH 30, 2023

Implement a rate checker Travelers can spend hours going back and forth between a hotel’s website, online travel agencies (OTAs) , and metasearch engines searching for the best deal. Offer an integrated marketplace to pre-book Ancillary services or upsells represent a valuable opportunity to drive guest satisfaction and loyalty.

Hotels

Cloudbeds

JUNE 8, 2023

A helpful hotel management solution will combine multiple functionalities, such as a booking engine, PMS, channel manager, digital marketing, guest engagement, and reporting. Once you know exactly how much revenue each OTA generates for you, you can develop a channel mix that delivers the highest ROI. Accessible from anywhere.

Management

Catala Consulting

JANUARY 5, 2025

Hotels, resorts, and travel companies must adopt new digital strategies to enhance guest experiences, increase direct bookings, and stay competitive. This article explores 10 key digital marketing trends that will define the future of hospitality in 2025 and help hospitality businesses grow their presence and revenues.

Digital Marketing