Remove Digital Marketing Remove Market Share Remove Occupancy
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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Implementing Effective Targeting Strategies Digital Marketing Approaches The foundation of successful hotel targeting lies in creating personalized digital marketing campaigns for each segment.

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Google Hotels faces competitive & regulatory headwinds

Hospitality Today

Key takeaways Google Hotels erodes in EU market share : DMA-driven changes and AI Overviews have eroded Google’s dominance—at least marginally—opening opportunities for OTAs to recapture traffic. Jun 25, 2025 • Hospitality U.S.

OTA 40
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Navigating Online Bookings and Digital Marketing: A Guide for Accommodation Providers

STAAH

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies.

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95 – How to Attract Weddings to Your Hotel

Travel Media Group

Host Ryan Embree discusses how hotels can position themselves to capture market share and secure bookings from both engaged couples and wedding guests. And it's having a huge impact on occupancy. And that means a lot of occupancy opportunity. Listen now! million weddings in 2022. million weddings in 2022.

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Strategies to Manage Hotel Revenue & Increase Profit

Hotelogix

Increasing your Hotel's Market Share Growing your market share requires strategic marketing and distribution efforts. Strategic marketing and distribution: Optimize your presence across all distribution/sales channels. Utilize data analytics to forecast demand accurately and adjust prices in real-time.

Revenue 52
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The Cost of Inaction: How, When, and WHY to Make Your Move in a Challenging Market

TravelNet

Supply growth in 2021 and 2022 had a significant negative impact on 2023 occupancy. The decline in occupancy since 2021 appears to have leveled out. 2024 is shaping up to be a market-correction year: Inflation is expected to decline further and is currently outpaced by wage growth. Aggregate ADR was lower than the previous year.

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The Cost of Inaction: How, When, and WHY to Make Your Move in a Challenging Market

TravelNet

Supply growth in 2021 and 2022 had a significant negative impact on 2023 occupancy. The decline in occupancy since 2021 appears to have leveled out. 2024 is shaping up to be a market-correction year: Inflation is expected to decline further and is currently outpaced by wage growth. Aggregate ADR was lower than the previous year.