SiteMinder

JUNE 5, 2025

of ad-driven direct revenue for D-EDGE hotels in 2023 , a 69% increase since 2019. Set your ad budget Don’t guess. Look at your booking window, average daily rate, and current occupancy trends to decide where your ad spend will have the most impact. It accounted for 39.2%

OTA 52

OTA Hotels Average Daily Rate Display Ads 52

Cloudbeds

APRIL 8, 2025

It differs from other forms of paid advertising, including: Metasearch ads: Compete with online travel agencies (OTAs) for top rankings on metasearch sites like KAYAK and Google Hotel Ads for bookings; and Keyword ads: Attract new guests via search engines. FREE REPORT Discover regional OTA trends and other booking data.

Revenue 52

Revenue Display Ads Digital Marketing OTA 52

Travelboom Marketing

NOVEMBER 7, 2023

Marketing Budget Breakdown Research & Analysis Fixed Marketing Expenses Third Party Media Spends Capital Investments Traditional Media Contingency Funds Free Digital Marketing Budget Template Start your budget by downloading a free template on Google Sheets. Simply click the link and save a copy to your drive.

Hotel Marketing 96

Hotel Marketing Marketing Market OTA 96

Amadeus Hospitality

MARCH 27, 2023

Originally published in PhocusWire Global hotel demand is off to a strong start in 2023, with Q1 outperforming hotel occupancy figures for the same months in 2022, according to Amadeus’ Demand360 ® data as of March 12, 2023. As the industry continues to bounce back, we can only wonder – what will travel look like in 10 years?

Travel 75

Travel Hotels Display Ads Occupancy 75

Amadeus Hospitality

MARCH 17, 2023

Setting the Scene Year-round balmy weather; magnificent scenery; cultural attractions from UNESCO sites to cobbled streets and the historic, whitewashed buildings of centuries past.

Travel 97

Travel Tourism ROI Display Ads 97

Cloudbeds

APRIL 1, 2025

Optimizing bidding and budget When displaying ads across Googles network, PMax dynamically adjusts bidding based on: Demand signals The system monitors current search patterns and user intent for the hotel. This allows the hotel to proactively adjust its bidding strategy weeks in advance.

Travel 52

Travel Intent OTA Forecasting 52

Amadeus Hospitality

SEPTEMBER 13, 2023

Demand for trips remains strong as indicated by Amadeus Demand360 ® data, which shows that global hotel occupancies this year have largely been on par with pre-pandemic levels. Originally published to Amadeus Insights By: Mirja Sickel, Vice President, Hospitality Distribution, Amadeus 2023 is proving to be an exciting year for travel sellers.

Travel 59

Travel Global Distribution System Display Ads Retail 59