Hotel Marketing in 2025: Proven Strategies to Drive Direct Bookings
AskSuite
JULY 31, 2025
SiteMinder’s 2024 study adds that reservations booked directly on a hotel’s website average US $519 , compared to US $320 viaOTAs, underscoring how direct marketing can yield substantially higher revenue. This includes content creation, SEO, social media, paid ads, email campaigns, and reputation management.
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