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Hotel Marketing in 2025: Proven Strategies to Drive Direct Bookings

AskSuite

SiteMinder’s 2024 study adds that reservations booked directly on a hotel’s website average US $519 , compared to US $320 viaOTAs, underscoring how direct marketing can yield substantially higher revenue. This includes content creation, SEO, social media, paid ads, email campaigns, and reputation management.

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15 Essentials Digital Marketing Services for Hotels

MediaBoom

This includes claiming your Google My Business listing, managing online reviews, and ensuring your hotel’s name, address, and phone number (NAP) are consistent across the web. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

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13 ways to attract more direct bookings for your hotel

Cloudbeds

Most properties use a channel manager to share their inventory to keep all their channels, rates, and rooms in one place. Consider offering Earlybird, Flexible, or Non-refundable rate plans through your booking engine to encourage direct bookings. Leverage digital marketing This is where boosting direct sales can get a bit tricky.

OTA
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Guest profiles: Enabling personalized marketing & guest experiences

Cloudbeds

Ensure you have systems in place ahead of time to collect guest information, including your property management system (PMS) , customer relationship management (CRM) system, and point-of-sale system. CRM system – stores engagement from past and present marketing campaigns and guest feedback.

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Luxury Hotel Marketing – Top 10 Proven Strategies for Success

MediaBoom

Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. It’s not limited to digital marketing, and uses various mediums. If you need inspiration, check out these excellent examples of content marketing.

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Luxury Real Estate Marketing – 15 Innovative Tips for Success

MediaBoom

Local SEO: Since real estate agents often appeal to local markets, having an optimized Google Business profile is key. Consider using local SEO strategies like reputation management and local link building as well. Explore our real estate content marketing guide for more strategies you can implement.

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Email Marketing for Luxury Brands – Best Strategies for 2024

MediaBoom

Call-to-action Landing Pages Download Our Latest Whitepaper The Ultimate Guide to Luxury Digital Marketing Receive your FREE copy of “The Ultimate Guide to Digital Marketing for Luxury Brands,” to get insights into marketing your high-end products and services for increased sales.