Travelboom Marketing

MARCH 21, 2024

Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. We’ve detailed the most profitable marketing channels for hotels to help you reduce costs, improve performance and increase your bottom line. For most travel, hospitality, and tourism brands, the ROI is even higher.

Market

MediaBoom

SEPTEMBER 5, 2023

If a user spends time on your shopping cart page or contact page, you should optimize your bids to prioritize users who were on that page. Marketers who use a variety of audience lists through the Meta platform and first-party email lists find they get a better ROI on their retargeting efforts.

Cost Per Click

All Things Hospitality

SEPTEMBER 12, 2022

Optimizing your Google Ads campaigns are key to a high return on investment (ROI); however, this takes time and resources. Re-engage your past customers and find new customers like them across Search, Shopping, Gmail, YouTube, and Display. All Things Hospitality has put together three ways to strengthen your Google Ads strategy.

Display Ads

MediaBoom

AUGUST 18, 2023

To get a good return on investment (ROI), you need to define your campaign goals. Affinity Audiences: They are narrowly pre-defined by Google based on their interests and shopping behavior surrounding a specific product or service. Cost-per-view (CPV) — you pay each time a user watches your video for at least 30 seconds.

Display Ads

MediaBoom

MAY 27, 2024

Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost. You can also make single or global lists of negative keywords.

Cost Per Click