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The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Take advantage of the shifting market and raise your rates compared to keeping them static in order to earn more revenue.
So you will need several landing pages to target different keyword combinations. Use Google Keyword Planner to identify the relevant keywords for your hotel and targetmarkets. Many hotels unknowingly allow online travel agencies (OTAs) to bid on their brand name, diverting potential customers and stealing direct bookings.
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