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Key Metrics to Measure the Success of Your Digital Ad Campaigns

MediaBoom

In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent. Costs per click can vary significantly based on your industry.

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Hotel Digital Marketing in a Down Economy- Part 2

gcommerce

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. decrease YoY.

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6 Effective Hotel Marketing Strategies to Boost Your Revenue

Xotels

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

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13 ways to attract more direct bookings for your hotel

Cloudbeds

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. This information can be used for more personalized pre-stay communication, post-stay follow-ups, and future marketing efforts. What is a direct booking?

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12 Inspirational Luxury Hotel Ads for your Next Campaign

MediaBoom

What is hotel advertising, and how is it different from standard hotel marketing? This form of advertising stands out from standard marketing and ad campaigns for conveying superb quality, personalized experiences, and exclusivity, highlighting unparalleled service and exclusive amenities. Here are three excellent examples.

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