eTourism

AUGUST 16, 2015

Last month Facebook made some adjustments to the way they calculate cost-per-click (CPC) on their ad platform. Following the changes, the social media company will no longer include all click actions such as likes, comments and shares in its CPC calculati

Cost Per Click 52

Cost Per Click Hotel Marketing Market Marketing 52

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

Market 97

Market Marketing Cost Per Click Email Marketing 97

MediaBoom

MARCH 28, 2024

What is hotel advertising, and how is it different from standard hotel marketing? Luxury hotel advertising includes elements of positioning, emotional engagement, and visual storytelling. Hotels can highlight special deals or packages, making them more attractive to potential guests.

Hotels 52

Hotels Branding Market Marketing 52

All Things Hospitality

SEPTEMBER 12, 2022

According to Google, “Landing page experience is Google Ads’ measure of how well your website gives people who click your ads exactly what they’re looking for – quickly and effortlessly. The experience you offer affects your Ad Rank and therefore your CPC (cost-per-click) and position in the ad auction.

Display Ads 52

Display Ads Cost Per Click ROI Shopping 52

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Hotel Brand Protection 4.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Does call tracking matter for hotel marketing?

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. In fact, the extra investment driving this change is making itself felt in other ways too. from $0.16

OTA 87

OTA Cost Per Click Hotels Cancellation 87

Cloudbeds

MARCH 15, 2023

This information can be used for more personalized pre-stay communication, post-stay follow-ups, and future marketing efforts. Direct bookings have become essential to any independent hotel’s distribution mix. Hotels can bid on metasearch advertising placements and pay when consumers click on the ad.

OTA 98

OTA Revenue Hotels Travel 98

Travelboom Marketing

DECEMBER 16, 2022

Without a hotel opening marketing plan, you cannot effectively communicate your message to your audience. Create A Website For Your New Hotel Creating a website is the first step in your hotel opening marketing plan. Plus, you can take social media marketing strategy to the next level through paid ads.

OTA 52

OTA Hotels Branding Market 52