MediaBoom

OCTOBER 20, 2023

Next, gauge the click volume by multiplying your average click-through rate (or your anticipated CTR) by impressions. Now you’re ready to narrow your ad spend by multiplying your average cost per click by the click volume. Keywords should go in groups based on relevancy and search intent.

Management 98

Management Cost Per Click Hiring Services 98

MediaBoom

JUNE 27, 2024

Analyze your overall marketing budget and allocate a portion specifically for pay per click advertising. Consider factors like the cost-per-click (CPC) in your market and the potential return on investment (ROI). These keywords are crucial as they determine who sees your ad and the ad’s intent.

Intent 97

Intent Hotels ROI Branding 97

MediaBoom

JUNE 28, 2023

Note that determining search intent could be difficult with such ad groups. Keywords Google wants to guide users to quality content that resonates with their search intent. Here’s what you should consider: Long-tail keywords: Get specific about selling homes in a city or area to tap into a more-focused search intent.

Real Estate 52

Real Estate Market Marketing Intent 52