Remove Cost Per Click Remove Email Marketing Remove Travel
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The Most Profitable Marketing Channels for Hotels

Travelboom Marketing

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere.

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Real Estate Digital Marketing – 12 Tactics to Drive Leads

MediaBoom

Email Marketing Email marketing is a universal method to reach homebuyers with an impressive ROI. After all, most people check their email every day. Real estate professionals have an element of control on their side when creating an email campaign. Mediaboom is here to help.

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13 ways to attract more direct bookings for your hotel

Cloudbeds

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA
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Resort Marketing – 12 Ways to Boost Your Resort Bookings

MediaBoom

With countless options at their fingertips, discerning travelers expect nothing short of exceptional experiences. To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies.

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Hotel Digital Marketing in a Down Economy- Part 2

gcommerce

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. The property achieved a 180X ROAS during one of the most challenging times in the history of travel.

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How to calculate your Guest Acquisition Cost (GAC) in 2023

Cloudbeds

Here we break things down for you, explaining how to calculate guest acquisition cost and the different costs to factor in. What is guest acquisition cost (GAC)? Also known as customer acquisition cost (CAC), guest acquisition cost is the average amount of money a hotel spends to entice travelers to make bookings.

OTA
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Hotel Revenue Management Strategies That Work

Travelboom Marketing

Segmentation and Targeting A family with young children and a solo business traveler will be attracted to your hotel for different reasons. Segmenting the hotel’s advertising audiences into groups with similar characteristics creates opportunities for tailored messaging to maximize your cost-per-click ad dollars —and your profits.