Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

Market 98

Market Marketing Cost Per Click Email Marketing 98

BCV

MARCH 15, 2022

BCV is proud to have two Social Media Campaigns recognized among the best work from top hospitality brands and agencies recognized for creativity and innovation in advertising, digital marketing, and public relations. The Cost per Click was also $0.30, outperforming the industry benchmark.

Cost Per Click 52

Cost Per Click Digital Marketing Travel Marketing 52

Cloudbeds

JANUARY 10, 2025

To save time and money, more travelers are turning to metasearch platforms like Google Hotel Ads, Tripadvisor, and Trivago to search for hotels, conduct price comparisons, and find deals. This guide aims to take the mystery out of metasearch marketing for independent hotels and other types of lodging properties.

Cost Per Click 52

Cost Per Click Market Marketing OTA 52

MediaBoom

AUGUST 15, 2023

Hotel search engine marketing is an important way to increase online visibility, considering that 83 percent of hotel bookings come from search engines. What is hotel search engine marketing? Search engine marketing for hotels requires building a campaign to increase your SERP position.

Market 98

Market Marketing Hotels Cost Per Click 98

MediaBoom

JUNE 27, 2024

Luxury hotels can achieve outstanding online visibility and drive direct bookings through Pay-Per-Click (PPC) advertising. Statistics show that 65 percent of customers click on PPC ads and that paid advertisements have an impressive 200 percent return on investment. But what exactly is PPC for luxury hotels?

Intent 97

Intent Hotels ROI Branding 97

Cloudbeds

JULY 27, 2023

Trivago is a hotel metasearch engine aggregating data from multiple online distribution channels to enable price comparison in one place. As one of the most popular metasearch platforms in the hotel industry, Trivago is an essential component of the distribution strategy of a successful hotel. How do they work?

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

gcommerce

FEBRUARY 22, 2023

To get the most out of Google Hotel Ads, your hotel metasearch campaigns require the same level of attention as any other hotel marketing. The Google Hotel Ads Bidding Test This test was conducted over a period of 3 months (3 weeks for “Hotel 2”), using period-over-period data from Google Hotel Ads to compare results.

Cost Per Click 52

Cost Per Click Hotels Revenue Market 52

Cloudbeds

MARCH 15, 2023

They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger. Developing a robust mix to fit your hotel business’s needs is crucial to increase direct bookings.

OTA 99

OTA Sales Revenue Hotels 99

gcommerce

NOVEMBER 12, 2024

Analyzing hotel advertising campaigns can be incredibly overwhelming. However, this metric can provide an incredible amount of insight into your hotel’s Paid Search campaign performance, so it’s important to understand what the metric is, how it’s calculated, and what factors can affect it.

Cost Per Click 105

Cost Per Click Digital Marketing Market Marketing 105

Hotelogix

AUGUST 27, 2024

Online travel distribution is growing fast—faster than the overall travel market. Today’s digital travelers have many booking options. While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market.

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52

Up Hotel

DECEMBER 9, 2024

Increase room ADR, sell more hotel rooms direct, increase you market share, reduce channel spend on OTAsfamiliar? Well, I guess its time to start waving the magic digital wand for 2025. The next article will look into top ways to allocate your marketing budget in 2025.

ROI 40

ROI OTA Hotels Cost Per Click 40

Travelboom Marketing

JUNE 10, 2024

Google Ads recently unveiled a host of updates to help marketers stay abreast of new features for PPC ads in 2024 and leverage AI for guest acquisition. Independent boutique hotels won’t need to allocate as many resources to marketing, thanks to new time-saving features for creating, measuring, testing, and deploying ads.

Cost Per Click 52

Cost Per Click Small Business Market Marketing 52

Cloudbeds

FEBRUARY 15, 2023

On average, how much does it cost to generate a booking at your property? It seems like a simple metric most hotel managers would know off the top of their head, but it’s a bit more complicated. However, controlling costs is vital to maximizing profits, so it’s an important metric for lodging owners and operators to track.

OTA 52

OTA Cost Per Click Revenue Marketing 52

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. What is hotel advertising, and how is it different from standard hotel marketing? What is hotel advertising, and how is it different from standard hotel marketing?

Hotels 52

Hotels Branding Marketing Market 52

Travelboom Marketing

JANUARY 31, 2023

Thanks to Tripadvisor Sponsored Placements, hotels can bid to the top of the Tripadvisor search results for any given destination. Sponsored Placements is a campaign type that gives hotels the opportunity to bid on the position of their hotel on the Tripadvisor destination results page. Let’s explore an example.

OTA 52

OTA Cost Per Click Closing Digital Marketing 52

MediaBoom

AUGUST 23, 2024

Download Our FREE E-Book Outrank OTAs & Drive Direct Bookings With our SEO Blueprint Learn the secrets to driving more traffic to your hotel website, generating more leads, and ultimately increasing sales. By staying agile and adapting to changes in the market, you can maximize your ROI and drive bookings through paid advertising.

Resorts 98

Resorts Market Marketing Marketing Strategy 98

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Hotel Brand Protection 4.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

gcommerce

MAY 22, 2023

Do you find yourself asking the same hotel digital marketing questions over and over again? Whether you’re a fellow digital advertiser or a hotelier, this list of commonly asked hotel digital marketing questions will be one that you should bookmark for a later date! Don’t worry, you aren’t alone!

Digital Marketing 97

Digital Marketing Market Marketing Hotels 97

Social Hospitality

FEBRUARY 5, 2025

Whether you run a hotel, restaurant, or event venue, your digital presence is key to attracting customers. Potential visitors who do not need to pay for every click can discover your hospitality establishment organically through search. Another drawback is cost.

Business 130

Business Hospitality Cost Per Click Digital Marketing 130