Hotel Speak

JANUARY 15, 2025

Analysis of 27million Cost per Click (CPC) impressions shows hotels are forced to pay an average of 47% more per click than if they offered the lowest nightly rate on their own website, a study by global hotel technology specialist SHR shows 1. To learn more about SHR, visit www.shrgroup.com.

Cost Per Click 105

Cost Per Click OTA Digital Marketing Hotels 105

gcommerce

FEBRUARY 13, 2023

Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. With the current economic climate, we have seen significant increases in the average cost-per-click (CPC) on hotel metasearch channels. Right now, we are in a valley with CPCs at a 22.5% decrease YoY.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

MediaBoom

NOVEMBER 14, 2023

In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent. Costs per click can vary significantly based on your industry.

Cost Per Click 52

Cost Per Click Marketing Strategy Real Estate Business 52

Travelboom Marketing

JANUARY 31, 2023

By clicking on the hotel profile, we have left the Sponsored Placements program and are now on the hotel’s Tripadvisor profile page. What is concerning here is SLS South Beach may have just paid a very high cost per click to have someone visit their profile, only to be presented with rates from three different OTAs.

OTA 52

OTA Cost Per Click Closing Digital Marketing 52

Hotelogix

AUGUST 27, 2024

  No Marketing Costs: No need for digital marketing or advertising to acquire these guests. Cons: Unpredictable Revenue: Walk-ins are hard to forecast, leading to fluctuating occupancy rates. Walk-ins Pros:  Instant Revenue: Walk-ins generate immediate bookings resulting in increased revenue. 

Global Distribution System 52

Global Distribution System OTA Revenue Cost Per Click 52