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This scalability is especially valuable for hotels – as more information is collected about guest behavior, booking trends , and occupancy patterns the more precise rate adjustments, inventory management, and marketing strategies will be in the future. Why it’s important for hotels? Why it’s important for hotels?
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. With the advancement of tech, data analytics, and changing consumer behavior, you may not need to lean on aggressive discounts to drive performance.
This collaboration enables hotels using Infor HMS to drive incremental revenue and elevate guest personalization by seamlessly integrating Plusgradeâs proven upsell technology into the core guest journey. Hotels face growing pressure to do more with lessâdelivering tailored guest experiences while improving margins.
With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). A drop below 30% occupancy? Choosing and Managing Your Channel Mix 8. STAAH as Your Partner in 2025 and Beyond 9. No more repetition.
The report highlights that hoteliers view increasing occupancy and improving operational efficiencies as key priorities, with 85% of hoteliers anticipating that personalization could help deliver over 5% in incremental revenue. decision-makers planning to invest in technology within the year.
Real-time two-way sync with connected channels and systems meant no more discrepancies, overbookings, or time-consuming manual mapping. The pooled inventory model ensures that every room is available to sell across all platforms simultaneously maximising occupancy and reducing spoilage.
Financial analysis When EBITDAR is combined with other metrics, such as ADR (average daily rate), occupancy rate, or RevPAR (revenue per available room) , it can help dig deeper into financial metrics. F&B or events), tap into new market segments such as corporate or family groups, and implement upselling/cross-selling.
This enables instant alerts on drops in conversion rates, underperforming channels, or missed upsell opportunities. Yet without a robust attribution model, it’s difficult to quantify which touchpoints are actually driving direct bookings and which ones are simply consuming budget. Talk to one of our specialists today!
This enables instant alerts on drops in conversion rates, underperforming channels, or missed upsell opportunities. Yet without a robust attribution model, it’s difficult to quantify which touchpoints are actually driving direct bookings and which ones are simply consuming budget. Talk to one of our specialists today!
Operational delays: Manual data entry and updates consume valuable time that could be better spent on guest services. Occupancy confusion: Without a clear system, it’s challenging to track room availability and occupancy rates accurately. Lost revenue: Missed reservations translate directly to empty rooms and lost income.
This new integration allows hotels to leverage real-time occupancy data to automate and personalize direct booking campaigns. Optimized Marketing Spend: Hotels will be able to focus on periods of lower occupancy, efficiently allocating their marketing resources. 7/6/2025 Olo Goes Private in $2 Billion Deal Olo Inc.,
HCN offers similar opportunities via its programmatic ad platform for brands wishing to connect with affluent traveling consumers who spend up to 3.5 waking hours in the hotel room. âWe are extremely excited to partner with ZINIO to deliver digital magazines to our hotel partners and their guests,â said Kevin Bidner, HCN CEO.
Luckily, from our experience as a revenue management consulting company, we’ve learned many tools that will simplify your life, help cut-out time-consuming tasks, and also enable you to open new streams of revenue! It monitors guest reservations, room occupancy, and overall performance metrics. What Are Revenue Management Tools?
Energy efficiency without compromise Continuing PPDSâ relentless focus on delivering energy conscious solutions for the industry, and supporting customers with their sustainability goals, the Philips Unite LED 6000 Series All In One includes the companyâs ultra-low standby mode, consuming less than 0.5
Energy & Guest Room Management- Advanced smart devices such as thermostats, lighting and occupancy sensors ensure that hoteliers can automatically minimize utility costs while maintaining a welcoming guestroom environment that can be seamlessly personalized to individual preferences.
This new integration allows hotels to leverage real-time occupancy data to automate and personalize direct booking campaigns. Optimized Marketing Spend: Hotels will be able to focus on periods of lower occupancy, efficiently allocating their marketing resources. 7/6/2025 Olo Goes Private in $2 Billion Deal Olo Inc.,
For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs. Hotelogix PMS Supports Seamless Loyalty Integration Managing a loyalty program manually is time-consuming and prone to error. Repeat bookings through loyalty programs also reduce your cost-per-acquisition.
An effective strategy that can help is to upsell additional services or products relevant to customers. Therefore, upselling in hotels is not only influential but cost-efficient as well. What is Upselling? Upselling is a sales strategy that offers consumers additional services or add-ons to increase revenue.
The data is another proof point that occupancy levels have more than stabilized, making for a meaningful rise in RevPAR for our customers,” said Matt Welle, Mews CEO. Average occupancy in 2023 was 49.1%, a 3% increase YOY and 19% higher than 2019 levels. For the U.S. Online check-ins and upgrades continue to increase.
Hotels can increase revenue per guest by adjusting prices according to demand, seasonality, and consumer preferences , achieved through upselling and cross-selling additional services and products.
Based on data from Mews partners worldwide, the Mews Data Snap unpacks hospitality’s performance across five key areas: occupancy, ADR and RevPAR; online check-ins and upsells; and additional bookable spaces. June was the best-performing month, while August saw the highest percentage of rooms occupied.
Consumer behaviour and attitudes to F&B have shifted since the pandemic, with some outlets struggling to keep pace. But consumer behaviour constantly changes so predictability is trickier than ever. Localised menus, authentic speciality dishes, and choice – all are important to today’s consumers.
“The data is another proof point that occupancy levels have more than stabilized, making for a meaningful rise in RevPAR for our customers.” “The data is another proof point that occupancy levels have more than stabilized, making for a meaningful rise in RevPAR for our customers.” ” For the U.S.
Learn more Yield management vs revenue management The goal of yield management is not merely to increase room rates or occupancy; rather, it’s to maximise your hotel’s revenue by forecasting your room supply and demand across a variety of key factors. This strategy aims to ensure maximum occupancy.
A direct booking strategy is a powerful force in reducing customer acquisition costs , increasing occupancy, and improving profitability by building greater brand loyalty and giving you direct access to guests. Hotels can bid on metasearch advertising placements and pay when consumers click on the ad.
By delving into market dynamics, guest preferences, and strategic pricing, hoteliers can fine-tune their room rates, distribution strategies, and other pivotal elements to achieve maximum occupancy and revenue. Key metrics like occupancy rates and revenue remain uncharted waters, unguided by data-driven insights.
Independent hotels, despite having fewer guest rooms and less complex operations, are recognizing that these systems improve pricing strategies, occupancy rates, and Revenue Per Available Room (RevPAR). Conversational commerce More messaging options translate to more interactions with guests and more opportunities to upsell.
Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Upsells and add-ons. What many lodging businesses overlook are the different ways direct bookings can be captured.
By drawing in more visitors, raising occupancy rates and enhancing profitability, a thoughtful pricing strategy can help hotels maximize their revenue. Even if occupancy rates do not rise, this can help hotels raise their profit margins. A Rise in Profitability: Effective pricing strategies can also boost a hotel’s profitability.
These days, more consumers are going online to make purchases, and travel is no exception. Popular eCommerce platforms like Amazon and Uber have raised the bar, conditioning consumers to expect shopping online to be simple, fast, and secure. Moreover, a hotel room can’t be returned if it doesn’t meet expectations.
Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Where hotels capture guest contact data they can offer a wide array of services before or upon arrival to offer upsell opportunities.
It allows you to automate time-consuming tasks, reduce manual work, and keep everything—from bookings to payments—in one place. This tool helps automatically adjust room rates based on demand, competition, and occupancy. Upselling integrations Maximise your revenue by integrating upselling tools into your PMS.
It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. Many businesses where consumers spend money have varying prices based on demand, supply and shifts in costs. This can only be done by measuring and monitoring the demand of your hotel rooms.
Heres what a future-ready revenue toolkit looks like and how STAAH supports each layer: 1) Channel Manager Managing multiple OTAs manually is time-consuming and error-prone. STAAH Tip: STAAH SwiftBook is designed for conversion from promo code support to upsell features, it helps you drive more direct bookings.
For hoteliers, the ability to use technology to analyze consumer behavior, create effective marketing strategies and provide the most exceptional consumer experiences is critical. Artificial Intelligence (AI).
Research Booking Pre-Arrival Arrival Occupancy Checkout / Departure Post-stay Research For us, this is called the “Dreaming” phase of the travel life cycle. This is also prime time for upselling potential guests from their original reservation. Bolded ones are the most typical.
This is especially important, considering more than 70% of consumers view personalized experiences as a basic expectation. You can use this information to send booking confirmations, upsell opportunities, and in-stay messages. FREE PLAYBOOK Increase revenue with personalized upsells throughout the guest journey.
If the components aren’t integrated, the revenue manager must perform these tasks manually, a time-consuming and error-prone process. When travelers book on your website, you can upsell them to premium rooms and cross-sell onsite services and add-ons like breakfast, dining, spa, and recreation. Generate more revenue.
The hospitality industry is notorious for the number of time-consuming and tedious tasks that must be completed every single day. From checking in guests and entering reservations to managing rates and assigning rooms, many hotels still perform a lot of manual tasks.
The payment industry has evolved significantly over the past few years, bringing forth innovative ways for consumers to pay. This provides a huge boost to your additional offerings, like upselling on hotel room types and property upgrades, as well as ancillary services like spa treatments and on-site activities.
The key is to find the right balance – pricing rooms to maximize occupancy without undervaluing the service. In the UK, a growing number of consumers are using smartphones and tablets for hotel research and bookings. This approach not only enhances guest satisfaction but also opens up avenues for upselling and cross-selling services.
Guest experience Managing and personalizing the guest experience was once a time-consuming and tedious process. However, responding to each review can be quite time-consuming, especially if you want to personalize replies and avoid boilerplate formulas.
Here’s how it works: Sensors, cameras, and smart thermostats collect data about the room environment (temperature, humidity, lighting conditions, occupancy) which is sent for analysis. Through this method, AI can identify upselling opportunities by leveraging guest preferences and historical data.
Originally pubilshed on PhocusWire Positive momentum continues for the travel industry as global hotel occupancies rapidly return to 2019 levels, with many key destinations having already surpassed pre-pandemic performance this year, according to Amadeus’ Demand360 ® data.
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