Little Hotelier

MAY 31, 2023

What is hotel digital marketing? Hotel digital marketing is the practice of promoting your property to potential guests using the internet. Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

STAAH

OCTOBER 4, 2022

Gone is the cookie-cutter approach to online marketing. Hotel marketing today is all about how personal you can get. Competing for guests online is now harder than ever, with so many options out there for them to choose from. A staggering number of OTA users believe they’ll find better prices or deals on an OTA.

OTA 70

OTA Intent Hotels Online Marketing 70

eTourism

JUNE 7, 2016

The ultimate aim of every hotel's online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn't mean you should lie down and accept their do

Online Marketing 52

Online Marketing OTA Consumer Market 52

Q4Launch

FEBRUARY 1, 2022

Here are the top reasons (Pay-per-Click) PPC is a smart marketing investment that delivers profitable revenue increases to your business. Why Should You Invest in Paid Search? Professionally managed PPC delivers terrific return-on-ad-spend (ROAS) as well as numerous other benefits.

Revenue 52

Revenue Market Marketing Consumer 52

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property.

Hotels 59

Hotels Market Marketing ROI 59

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

STAAH

MAY 2, 2023

Is your marketing strategy aligned to it? Google’s Micro-Moments in Travel speaks extensively about consumer journeys that are shaping travel. The booking can be via an OTA, your website or other travel companies. Email marketing, social media and blogs are a good channels to leverage at this stage of the travel funnel.

OTA 78

OTA Online Marketing Marketing Strategy Travel 78