STAAH

DECEMBER 12, 2023

Here are 8 smart pricing strategies for hotels to boost revenue and drive more bookings during the holiday season The holiday season marks a period of increased travel, festive cheer, and heightened demand in the hospitality industry. Craft targeted marketing campaigns that resonate with specific audience segments.

Target Marketing 78

Target Marketing Cancellation Forecasting Revenue 78

STAAH

JUNE 6, 2023

Here are 6 reasons highlighting the importance of a hotel booking engine: 1) Increase your Direct Bookings: A hotel booking engine enables guests to book rooms directly through the hotel’s website or mobile app, bypassing the need for third-party travel agents or online travel agencies (OTAs).

Cancellation 72

Cancellation OTA Global Distribution System Revenue 72

Hotelier Magazine

JANUARY 24, 2024

Not only do [these two systems] manage our customer relationships as far as maintaining contact information, email data bases, and email-marketing software, they do all of our online relationship management by monitoring review sites, which let the properties know when they have a review so they can engage appropriately.”

Business 59

Business Hospitality Email Marketing Management 59

MediaBoom

APRIL 5, 2024

Did you know that nearly 70% of travelers turn to search engines when planning their trips. With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels.

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

There are always new strategies, traveller preferences, or industry technologies emerging to keep track of. Through marketing strategies, you’re able to highlight how it benefits visiting guests and with innovative business strategies, you’re able to drive quality leads.

Operations 52

Operations Management OTA Hotels 52

Xotels

APRIL 3, 2024

This segmentation involves identifying the purpose of the trip, differentiating between business and leisure travellers, and analysing various trends to enhance revenue performance. Focus on what leisure travellers want to add value to their stay. Have both on and- offline marketing/sales content available to entice group stays.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76