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Expand your hotels visibility and reach niche markets Partnering with a global bed bank opens doors to untapped international markets and niche audiences. Hotels can gain exposure on platforms that cater to specific types of travellers, such as luxury vacationers or adventure tourists, without the need for directmarketing efforts.
Consider booking patterns, cancellation rates, average length of stay, guest preferences for room amenities or dietary restrictions, website and app metrics, competitor rates, and market trends—the list goes on. Capture and analyze historical data and predictions of future trends to design timely and relevant marketing campaigns.
Strategic Plan This exists of 3 parts: Marketing : How exactly will you attract customers/guests? How will your directmarketing work? In short, your hotel marketing strategy should cover everything there is to know about how to market your hotel. What will your payment and cancellation policies be?
Tools like your channel manager , booking engine, and PMS can reveal valuable insights into guests’ preferences or which channels have the highest paying customer base, lowest cancellation rates, or lowest fees.
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