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How hotel marketers can successfully navigate the sunsetting of Google’s Cost per Acquisition (CPA) and similar commission-based bidding

Amadeus Hospitality

The Hotel marketers who have traditionally applied lower risk bidding strategies such as Google’s Commissions Per Stay (CPS), Commissions Per Booking (CPB), or Cost Per Acquisition (CPA) will need to consider alternative models. Furthermore, the Amadeus metasearch program is fully integrated into iHotelier.

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Hotels under pressure to respond as OTA competition for guests lead gen explodes — SHR Group’s Hotel Industry Trends Report 2024

Hotel Speak

While OTAs and hotels have a mutually beneficial relationship, the Hotel Industry Trends Report 2024 exposes for the first time the way a recent influx of marketing spend from OTAs is fast reducing hotels’ share of direct bookings. In fact, the extra investment driving this change is making itself felt in other ways too. from $0.16

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What is hotel metasearch marketing? The complete guide for lodging properties

Cloudbeds

And yet, many hotels overlook metasearch in their digital marketing strategy , missing out on opportunities to reach a broader segment of travelers, compete for business with online travel agencies (OTAs), and drive direct bookings. What is hotel metasearch marketing?

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Your ultimate guide to Google Hotel Ads

SiteMinder

A property can choose what type of bid values it would like to use for hotel campaigns in Google Ads from the following list: Commissions (per stay) : A percentage of the room booking value is paid only for actualised stays (not for cancellations). Manual CPC (cost-per-click) : Bid a fixed amount when someone clicks on your ad.

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Hotel Digital Marketing in a Down Economy- Part 2

gcommerce

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. decrease YoY.

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Trivago’s Free Booking Links: What they are, how they work, and benefits

Cloudbeds

This relatively new feature is available in eight main markets – the UK, Germany, Spain, Italy, Finland, Sweden, Ireland, and France. More markets are expected to be available soon. In the cost-per-click model (CPC), the hotel pays the amount it bids for each click. Ready to learn more?

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Hotel revenue management strategies and solutions

SiteMinder

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. The right distribution channels can have strong marketing power, putting your hotel in front of many customers you aren’t able to contact directly.