Business Forecasting Market Penetration 
SiteMinder
AUGUST 5, 2025
MPI (Market penetration index) Compares your occupancy against a competitive set; a score above 100 shows stronger market share. NRB (Negotiated rate business) Contracted corporate or agency accounts that commit to volume at agreed rates. PMS terminology keeps data clean. Occupancy underpins every major KPI.
Hotel Business
NOVEMBER 29, 2023
In October, Omnitrak’s Travel Market Penetration Index edged downward to 98.7 The slowdown in October travel market penetration aligned closely with 2022 levels, pulling the numbers below the usual summer-to-fall seasonal changes in travel demand,” said Chris Kam, president/COO, Omnitrak. “The index levels.
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Cloudbeds
JULY 4, 2024
This index can vary according to the business strategy, and factors impacting it include the average daily rate (ADR) , occupancy rate, quality of services offered, marketing strategies, reputation, and more. The other two indicators are MPI (market penetration index) and RGI (revenue generated index).
Hotelogix
MAY 1, 2025
In the hotel business, tracking the right performance indicators is non-negotiable. In an increasingly competitive market, evaluating performance through accurate hotel KPIs allows hoteliers to make proactive decisions that directly influence occupancy, guest satisfaction, and profitability.
SiteMinder
OCTOBER 9, 2023
It offers insights into room demand and helps in forecasting. Profit hotel metrics You certainly don’t want to run a business that puts you into bankruptcy so driving and measuring profit is incredibly important for the longevity of your hotel. It lets you get ever more granular with how you drive revenue.
SiteMinder
DECEMBER 7, 2023
Internal factors such as expenses like taxes, wages, supplies, cleaning, and refurbishment mean there’ll be a minimum rate you have to set to break even on your business each month, quarter, or year. If it’s the height of your busy season and hotels locally are becoming booked up, you can afford to charge your guests more.
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