Branding Global Distribution System Target Marketing 
Hotelogix
JANUARY 12, 2025
Website: Your Digital Storefront Your hotel’s website is the first step in building your brand’s presence. Instead, start with 3–5 well-chosen OTAs that cater to your target market and region. Global Distribution System (GDS): Is It Still Relevant? Should You Sign Up?
Hotel Management
SEPTEMBER 25, 2024
TFE Hotels has signed a multi-property management agreement with New Zealand’s Heritage Hotels, which will see half of the Heritage portfolio refurbished and rebranded under the Adina and Rendezvous brands. Tang said Heritage Hotels will also benefit from TFE Hotels’ global distribution systems and centralised service model.
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SiteMinder
AUGUST 1, 2024
Here’s what to include in your executive summary: Hotel concept: Briefly describe your hotel’s unique features, target market, and overall vision. Marketing strategy: Highlight your key marketing initiatives, such as online advertising, social media engagement, or partnerships with travel agencies.
Hotelogix
AUGUST 27, 2024
While this offers new opportunities for your hotel, it also challenges you to cut distribution costs while expanding your brand in a highly competitive market. Hotel distribution channels are the different ways hotels sell rooms to guests. This system is especially useful for reaching business travelers and large groups.
Hotelogix
OCTOBER 18, 2023
Provides Multi-channel Distribution Integration with various distribution channels like online travel agencies OTAs and global distribution systems GDS expands your hotel's reach to a worldwide audience. This increases visibility, boosts bookings, and helps hotels tap into new markets.
SiteMinder
DECEMBER 20, 2023
The food Create and customise a menu that aligns with your hotel’s brand and values. The size of the restaurant will guide how many people you’ll need on board, but it’s likely you’ll need a hotel restaurant manager, kitchen staff and service staff. Will it highlight local and seasonal produce? Will it focus on a particular cuisine?
SiteMinder
JANUARY 8, 2024
Referrals and return business If your guests give you positive feedback on completion of their stay, encourage them to share their experience with family and friends, online review sites and on social media to drive more bookings and brand awareness. Build relationships with guests Develop a better rapport with your target market segment.
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