MediaBoom

MARCH 15, 2024

SEO for hotels remains one of the most valuable tools in any marketer’s kit as hotel numbers in the United States climb. With over 165,000 hotels on American soil , yours must rank well to be on the average consumer’s radar. What does search engine optimization entail, and why is it important for hotels?

Hotels 88

Hotels Accommodation Target Marketing Business 88

SiteMinder

NOVEMBER 15, 2022

Google is no longer just a search engine and a verb, but also one of the top places where travellers begin their hotel search. What is Google Hotel Ads? Google Hotel Ads explained simply, is paid search within Google’s hotel product. How does Google Hotel Ads work?

Cost Per Click 105

Cost Per Click Hotels Cancellation Management 105

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Google Adwords GA4: A fundamental shift in advertising Google Adwords GA4 is the latest evolution in Google’s advertising and analytics platform.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

Xotels

SEPTEMBER 22, 2022

With the recent proliferation of new travel super apps, distribution Goliaths such as Google and Expedia updating their ranking algorithms at a frantic pace, and the seemingly unstoppable growth of metasearch engine traffic, building and executing an effective hotel marketing strategy can seem intimidating. Zoku Hotels.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40

MediaBoom

FEBRUARY 22, 2024

Just throw a few lustrous images of a new fashion line in a magazine spread or shoot some cinematic visuals of a jewelry-laden A-list model on a private beach in Monte Carlo, right? Well, not exactly. So, how can you compete with the top brands in the affluent market and stay ahead of the competition?

Branding 83

Branding Market Marketing Digital Marketing 83

STAAH

OCTOBER 17, 2023

The ever-changing landscape of SEO keeps hotel marketers on their toes. Search platforms have expanded More generically, search is no longer limited to a single platform – Google. For instance, YouTube is video-based Pinterest is more image-heavy while a traditional Google search requires more text.

Real Estate 88

Real Estate Market Marketing Hotel Marketing 88

Xotels

AUGUST 9, 2021

Google is taking the hotel industry by storm to gain market share and grow their advertising revenues. We will take a look at how Google is penetrating the hotel distribution vertical with Google Hotel Ads, and what opportunities this gives in terms of hotel revenue management and marketing.

Hotels 52

Hotels Market Share OTA Cancellation 52