Cloudbeds

JULY 4, 2024

Here’s the MPI formula: MPI = (Hotel Occupancy / Compset Occupancy) * 100 This formula finds the actual market share obtained by dividing the hotel’s occupancy by the competitors’ occupancy. This automation and immediacy deliver more accurate demand and price forecasts and reduce the risk of human error.

Market Penetration 72

Market Penetration Management Market Share Occupancy 72

gcommerce

FEBRUARY 13, 2023

Must-Have Hotel Marketing Channels in an Economic Downturn: Metasearch (Google Hotel Ads, TripAdvisor, Kayak, Trivago, etc.) Online Travel Agent sites (OTAs) compete heavily on these channels to steal market share. As some hotels pull back their budgets on paid search, there is a real opportunity to win market share.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

Travel Media Group

MARCH 22, 2023

Rob Mangiarelli : Yeah, a lot to unpack there and I’ll preface it by saying we’ve, demonstrated our inability to forecast but what I, what I would say, let’s start with group, cause you mentioned group. LinkedIn, great place for those, B2B and connecting with those associations, because the business is out there.

Hospitality 98

Hospitality Services Business Digital Marketing 98