Remove Average Length of Stay Remove Digital Marketing Remove OTA Remove Revenue Management
article thumbnail

Cloudbeds launches State of Independent Lodging Report

Hotel Business

Booking source In 2019, OTA-sourced bookings made up 57% of all reservations, while non-OTA bookings made up the remaining 43%. During the pandemic, there was a significant shift toward direct bookings due to decreased advertising budgets for OTAs. The next most popular length of stay was three-four nights.

article thumbnail

Cloudbeds Launches Inaugural State of Independent Lodging Report

Cloudbeds

Booking Source In 2019, OTA-sourced bookings made up 57% of all reservations, while non-OTA bookings made up the remaining 43%. During the pandemic, there was a significant shift toward direct bookings due to decreased advertising budgets for OTAs. The next most popular length of stay was 3 to 4 nights.

article thumbnail

How to attract the right guests with hotel market segmentation (step-by-step guide)

Cloudbeds

What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. It is a fundamental process of revenue management, but also brings benefits to marketing, operations, and the guest experience. Subdivide segments.