Cloudbeds Launches Inaugural State of Independent Lodging Report
Cloudbeds
MARCH 16, 2023
Booking Source In 2019, OTA-sourced bookings made up 57% of all reservations, while non-OTA bookings made up the remaining 43%. During the pandemic, there was a significant shift toward direct bookings due to decreased advertising budgets for OTAs. The next most popular length of stay was 3 to 4 nights.
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