Remove Average Length of Stay Remove Market Remove OTA
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How decision intelligence unlocks hotel data for better insights

Cloudbeds

For years, the gold standard guiding business strategies for hotels has relied heavily on historical data, analyzed a few times a year (at best), making it difficult to swiftly respond to changing market conditions. For hotels, this includes making dynamic rate suggestions and identifying segments and offers for marketing campaigns.

Upsell 105
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How SiteMinder and Blueground unlock extended-stay revenue for hotels

SiteMinder

For operators managing furnished apartments, aparthotels, or extended-stay inventory, this shift represents a significant revenue opportunity. However, a lot of hoteliers still lack access to the right distribution network to respond to this demand and capture a lucrative market.

Revenue 52
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Choice Hotels International Hosts 69th Annual Convention 

Hotelier Magazine

The revamped program’s enhancements longer booking windows, premium room redemptions, and exclusive experiences have helped drive a 30-per-cent increase in redemptions and 13-per-cent growth in average length of stay. In total, ChoiceROCS drove $81 million in incremental revenue to participating properties.

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SiteMinder: Traveler confidence surges post-pandemic

Hotel Business

SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelers booked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the average daily hotel room rate.

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Your complete guide to hotel market segmentation

SiteMinder

Careful market segmentation in the hotel industry is a catalyst for understanding these differences and acting on them. This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. What is hotel market segmentation?

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Why properties should consider midterm bookings this summer

SiteMinder

Table of contents Introduction from SiteMinder: The bleisure market and hotel booking trends Following the pandemic, the bleisure market changed from a growing niche to a mainstream source of bookings for accommodation providers. This was particularly true for Spain in summer, which had the longest average stay length in August.

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Hotel investment: What is a good hotel ROI?

Little Hotelier

It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software. With their scale and global reach OTAs provide hotels with a cost-effective way to increase bookings on a pay-per-performance basis.

ROI 98