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CoStar Group Launches STR Benchmarking

Hotelier Magazine

WASHINGTON — CoStar Group has launched STR Benchmarking, a transformational market share product for the global hotel industry. Future product enhancements, which are expected to begin rolling out later this year, include portfolio-level benchmarking, monthly P&L, average-length-of-stay data and forward-looking occupancy.

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Hotel metrics: How to measure performance in the hotel industry

SiteMinder

These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and average daily rate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. It can be calculated by multiplying your average daily rate by your occupancy rate.

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Hospitality businesses are harnessing the power of data collection

Hotelier Magazine

Moderated by Shelley Warsaw, Partner Relationship manager at Track, speakers included John Ellis, VP of Sales at Akia, an AI-powered two-way communication platform; Billy Widner, Chief Marketing Officer, Brett/Robinson Vacation Rentals; and Jim Golightly, director of Customer Success, Track. You can certainly use AI in the guests’ experience.”

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Hotel forecasting: Methods for small hotels

Little Hotelier

Once your hotel has an idea of demand, you can make tweaks to your room and service prices that help maximise revenue and occupancy. This can be internal data (from a hotel’s systems) and external data (competitor pricing and market trends). Identify new markets and guest segments.

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Why properties should consider midterm bookings this summer

SiteMinder

Table of contents Introduction from SiteMinder: The bleisure market and hotel booking trends Following the pandemic, the bleisure market changed from a growing niche to a mainstream source of bookings for accommodation providers. This was particularly true for Spain in summer, which had the longest average stay length in August.

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Hotel industry statistics: Guide for hotels

SiteMinder

Hotel statistics may include occupancy rates, revenue figures, guest statistics, cancellation rates, booking channel statistics and more. Hotel occupancy will increase 2.5% Hotel average daily rate (ADR) is projected to grow by 4.9% RevPar is also expected to grow, reaching an average of $93. globally next year.

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How to attract the right guests with hotel market segmentation (step-by-step guide)

Cloudbeds

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. ” Why do you need market segmentation? Transient guests, on the other hand, are less predictable.