SiteMinder
SEPTEMBER 26, 2022
This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. What is hotel market segmentation? Hotel market segmentation is a strategy used to identify key customer segments in a hotel.
gcommerce
APRIL 16, 2024
Linger Longer, X night free, extend your stay - no matter what it’s called, it’s all centered around the same goal. This common goal that many hotel clients come to us with is trying to increase their average length of stay among guests.
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Cloudbeds
MARCH 20, 2023
And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Use booking data to determine which market segments to target.
Little Hotelier
AUGUST 29, 2023
Hotel investments come in many shapes and sizes. It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software.
Hotelogix
OCTOBER 14, 2023
Online feedbacks and reviews can break or make your reputation and also your prompt replies to your hotel’s reviews can show the customers that you care for what they think about your property and you take their bad reviews in a sporting way. The ALOS metric is calculated by dividing the occupied rooms by a number of bookings.
Inn Quest
AUGUST 3, 2023
To read a comprehensive guide to hotel market segmentation, click here. However, many visitors also come back because they believe the hotel’s price-to-value ratio is competitive. Hoteliers can consistently have satisfied guests by using tools, best practices and metrics to track, analyze and quantify customer happiness.
SiteMinder
DECEMBER 4, 2023
The average booking lead time for hotels is 29.7 The average length of stay is 1.93 The average cancellation rate is 20%. US hotel industry statistics The top five revenue generating channels for hotels in the US are Booking.com, Expedia, hotel websites (direct bookings, Agoda, and Airbnb.
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