Average Length of Stay Forecasting Target Marketing 
SiteMinder
JUNE 12, 2024
Learn more Yield management vs revenue management The goal of yield management is not merely to increase room rates or occupancy; rather, it’s to maximise your hotel’s revenue by forecasting your room supply and demand across a variety of key factors. This strategy aids in forecasting demand and resource planning.
Cloudbeds
MARCH 20, 2023
Rather than depend on one or two booking channels, hotels can target market segments on multiple distribution channels such as OTAs, the GDS, and bed banks. Analyze booking data for each segment to look for patterns such as: City of origin Booking channels Lead times Stay patterns (E.g., Maintain a diverse distribution strategy.
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