SiteMinder

SEPTEMBER 26, 2022

This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. What is hotel market segmentation? Hotel market segmentation is a strategy used to identify key customer segments in a hotel.

Hotel Marketing

gcommerce

APRIL 16, 2024

Linger Longer, X night free, extend your stay - no matter what it’s called, it’s all centered around the same goal. This common goal that many hotel clients come to us with is trying to increase their average length of stay among guests.

Average Length of Stay

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. Use booking data to determine which market segments to target.

Hotel Marketing

Travel Media Group

APRIL 12, 2023

Ryan Embree: Welcome to Suite Spot, where hotiers check in and we check out what’s trending in hotel marketing. And, and you know, one of the things we talk about on this digital marketing podcast when we’re talking about social media is always listening on your social media platforms. Ryan Embree: Absolutely.

Hospitality