Average Length of Stay Cancellation Target Marketing 
SiteMinder
JUNE 12, 2024
This can involve overbooking strategies to account for last-minute cancellations or no-shows. Competitor Analysis : Monitoring the pricing strategies and occupancy rates of competitors to understand market positioning and make informed pricing decisions. This helps in tailoring specific offers or rates to different guest segments.
Cloudbeds
MARCH 20, 2023
Rather than depend on one or two booking channels, hotels can target market segments on multiple distribution channels such as OTAs, the GDS, and bed banks. Analyze booking data for each segment to look for patterns such as: City of origin Booking channels Lead times Stay patterns (E.g., Maintain a diverse distribution strategy.
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