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Hotel ADR: Your complete guide to average daily rate

SiteMinder

Average daily rate (ADR) remains an important metric to talk about within the hotel industry. ADR, which stands for average daily rate, is the average income per occupied room your hotel makes in a set period of time. Table of contents. What is hotel ADR? Why is ADR important in the hotel industry?

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How to maximize hotel revenue without discounting

Hotel Speak

The cherry on top is that it preserves your average daily rate (ADR) while elevating the guest experience, satisfaction, and loyalty. Instead of putting discounts everywhere, you could create loyalty programs, offer member only rates, and offer bespoke incentives. That feels way more special, right?

Revenue 93
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Mews Data Dive Reveals Online Check-ins and Revenue Beyond Overnight Stays Soar as Travel Tops Pre-Pandemic Levels in 2023

Hotel Speak

With rising inflation across the world, it’s not surprising that the average daily rate has risen, but it didn’t deter reservations in 2023. Increased rates didn’t deter consumers from traveling: Average Daily Rate (ADR) and Revenue Per Available Room (RevPAR) saw clear, positive movement.

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From Dream to Departure: What Drives Travelers to Book

Amadeus Hospitality

Smart upsells: Unlocking additional revenue Beyond the basics, some travelers are willing to pay more for added comfort or convenience – on average, 12% more than the Average Daily Rate (ADR) for specific amenities.

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Maximizing Hotel Revenue: Advanced Channel Manager Strategies for 2025

STAAH

The first-party data you collect powers smarter remarketing, personalized upsells, and loyalty programs a long-term revenue play. These tools allow you to monitor key metrics such as occupancy rates, revenue per available room (RevPAR), and average daily rates (ADR), enabling you to adjust your strategies promptly to meet market demands.

Revenue 84
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The APAC Hospitality Boom

Hotel Speak

Historically, hotel performance has been measured by room-based metrics such as Revenue per Available Room (RevPAR), Average Daily Rate (ADR), and occupancy. Hoteliers can unlock this potential by diversifying their revenue streams and leveraging guest data to create targeted upsell opportunities.

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Effective Hotel Sales Strategies to Increase Revenue

Hotelogix

Upselling and Cross-Selling: Upsell Room Upgrades: Train your staff to offer room upgrades or premium amenities at check-in. Average Daily Rate (ADR): What's the average price per room per night? The more personalized the experience, the more likely they are to come back.