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In the competitive world of hospitality, having a strong sales strategy is key to ensuring your hotel's success. The right sales tactics can help increase revenue, boost occupancy rates , and ensure guests have a positive experience. These add-ons can increase the average amount each guest spends.
Your rates drop automatically to drive last-minute bookings, across all OTAs. Smart Promotions: Automated, Targeted Campaigns Launch last-minute deals, early-bird promos, or weekend flash sales across all OTAs from one dashboard. No more repetition. Just results.
Because the platform curates packaged itineraries, cancellation volumes stay lower than on bargain-only flash-sale sites. Plus, when you connect Tryp.com to SiteMinder’s channel manager, inventory and rate updates flow through automatically, preventing mismatches and accidental overbooking. Bundled bookings that lift revenue.
Financial analysis When EBITDAR is combined with other metrics, such as ADR (averagedailyrate), occupancy rate, or RevPAR (revenue per available room) , it can help dig deeper into financial metrics. Improve marketing and distribution Optimize distribution channels to reduce sales commissions.
This information comes from many places such as: Property Management Systems (PMS) Point of Sale (POS) systems Customer Relationship Management (CRM) databases Online review platforms Social media channels Competitor pricing data Market trends and economic indicators Data Integration After collecting the data, we need to integrate it.
Historically, hotel performance has been measured by room-based metrics such as Revenue per Available Room (RevPAR), AverageDailyRate (ADR), and occupancy. Hoteliers can unlock this potential by diversifying their revenue streams and leveraging guest data to create targeted upsell opportunities.
Through a seamless data exchange from Cloudbeds to STR, users will be able to track trends in occupancy, averagedailyrate (ADR), revenue per available room (RevPAR), and other essential metrics directly within their STR dashboard, facilitating data-driven decision-making.
Consider adding a live chat widget to answer questions in real-time to guide them through the booking process and increase upselling opportunities. Technology that powers hotel eCommerce Behind every successful eCommerce strategy is a suite of software tools supporting and automating a property’s promotions and sales.
The latest data from Amadeus’ Demand36 0® reflects this, with on-the-books global hotel occupancy rates for H1 2023 trending above 2022 and 2021 levels, and just 3 points behind those seen in 2019. In addition, global hotel averagedailyrates (ADR) are already above pre-pandemic levels.
Another common strategy utilised in hotel revenue management consulting is to identify other potential revenue streams, from value-adding services, to new target markets, to opportunities to upsell and cross-sell. Able to increase production through activation and maintenance of sales channels.
Hotel revenue managers can use a revenue management system to help better understand trends in which they can modify the supply of rooms and adjust a pricing strategy whereby rates are implemented with the aim to increase sales and profitability. To benchmark for this, the AverageRate Index is a good way of looking at this.
Nevertheless, it is important to note that yield management has a more narrow focus and is concerned only with the selling price and the volume of sales, so that the best possible revenue yield can be achieved. Upselling and cross-selling strategy pricing Upselling and cross-selling revolve around enhancing guest value.
Understanding future demand trends, their causes, and the guest segments driving them can help hotel revenue managers adjust room rates to boost occupancy and sales. Points above the line indicate days when the hotel’s occupancy outperforms the compset average, while points below the line indicate underperformance.
Source: Amadeus Demand360 data as of August 18, 2023 Averagedailyrates remained higher than 2019 for the entirety of H1 2023, and guests paying higher costs now expect more from their stay. This is placing added pressure on hoteliers to meet, and where possible, exceed heightened guest expectations.
Basic KPIs include averagedailyrate (ADR) , occupancy (OCC), revenue per available room (RevPAR), and average length of stay (ALOS). Managers can analyze revenue data to find ways to increase guest spend through menu engineering, upselling, and promotions. Revenue management KPIs. Food & beverage KPIs.
Here’s the scoop: Dynamic pricing strategies : AI-powered systems adjust rates in real-time based on demand, events, and competitor pricing, maximizing revenue per available room (RevPAR). Upselling on steroids : Intelligent systems identify opportunities to offer personalized upgrades and services, increasing average guest spend.
That’s when reputation pricing comes in, allowing revenue managers to increase metrics like ADR (averagedailyrate) and, ultimately, RevPAR ( revenue per available room ). The connection between reputation and rates Several research studies have confirmed the connection between reputation and rates.
To effectively interpret these reports, follow these steps: start by identifying the key metrics that align with your hotel’s goals, such as occupancy rates, averagedailyrates (ADR), and revenue per available room (RevPAR). What sets UpStay apart is its unique approach to upselling.
Sales management: Sales are the lifeblood of any business, and some will employ a dedicated sales team to drive more business. Marketing management: The other side of the sales coin, marketing ensures your hotel has a steady stream of interested guests.
Sales management: Sales are the lifeblood of any business, and some will employ a dedicated sales team to drive more business. Marketing management: The other side of the sales coin, marketing ensures your hotel has a steady stream of interested guests.
This allows you to maintain or even increase your averagedailyrate (ADR). Pre-arrival upselling Late bookings offer a narrow window for pre-arrival upselling, but it’s a golden opportunity. This diversity can enrich your customer database and allow you to access new audiences.
A dedicated page also allows you to outline your group sales and booking process, demonstrating that you understand the needs of the market and are committed to creating an exceptional guest experience. Ensure your averagedailyrate (ADR) covers ad spend while leaving a profit margin but invest enough to capture user attention.
Pure, unadulterated room sales. I lived and breathed AverageDailyRate (ADR) and Occupancy. It considers: Food & Beverage: How do I offer a breakfast package that increases my average spend per guest? How can I best upsell AV equipment or catering packages? It was all about rooms.
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