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But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. The problem is, this can actually hurt your brand, lower rate integrity, and compress margins. That feels way more special, right?
Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line. front-page listing).
GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.
Hospitality.today⢠Topics Subscribe Topics ⺠Hospitality ⺠Products & Services Whatâs behind the rise in hotel guest satisfaction From smart TVs to better beds, targeted investments are turning higher rates into higher perceived value across all hotel segments Jul 16, 2025 In 2024, U.S. According to the 2025 J.D.
Those details back up the promise and set the property apart from the sea of generic listings on OTAs. Technology that syncs rates, availability and content across channels keeps the story straight and avoids brand-damaging surprises. For multi-property operators, consistency is vital.
By listing your property on Tryp.com, you appear where these younger travellers are already researching trips, without relying solely on the usual OTAs. In this blog, we’ll show you how to set up and optimise your Tryp.com listing and explain how SiteMinder keeps your rates and availability perfectly in sync.
A hotel ad is any paid placement used by a hotel to promote its rooms, offers or brand, typically through online platforms like Google Hotel Ads , OTAs (online travel agents), metasearch engines, and social media channels. That’s the impact of rate parity, and why it matters. What is a hotel ad? Each platform has its own rules.
Smart upsells: Unlocking additional revenue Beyond the basics, some travelers are willing to pay more for added comfort or convenience – on average, 12% more than the AverageDailyRate (ADR) for specific amenities. The choice of booking channel isn’t always straightforward.
Financial analysis When EBITDAR is combined with other metrics, such as ADR (averagedailyrate), occupancy rate, or RevPAR (revenue per available room) , it can help dig deeper into financial metrics. Improve marketing and distribution Optimize distribution channels to reduce sales commissions.
General Dive deeper into core operational metrics with these comprehensive reports: Bookings : View total rooms booked, averagedailyrate (ADR), number of nights, and revenue across connected sources. Channel Rates : See rate data across all distribution channels and identify where rate parity or optimization is needed.
Introduction: The Hidden Revenue Killer for Hotels Did you know that hotels utilizing a mix of OTAs, metasearch engines, and direct booking strategies experience significantly higher revenue growth than those relying on a single channel? The key to higher occupancy rates and maximized revenue ? Why use niche OTAs?
Article Summary Dont Ignore Time Focusing on the Wrong Metrics Being Afraid of Change Not Utilizing Technology Fearing the OTAs 1. Too much focus on only Occupancy or your average room rate, will erode your business. Fearing the OTAs Understanding booking patterns must also include gathering data from OTAs.
Global averagedailyrates (ADR) for dorms declined by 1.7%, while private room ADR declined by 4% reflecting softening demand and increased price sensitivity. Online travel agencies (OTAs) captured 74% of hostel bookings globally a 1% increase compared to 2023.
- Integrated Channel Manager: Synchronizes room availability across online travel agencies (OTAs) to prevent overbookings. Latest Statistic: The averagedailyrate (ADR) for a U.S. Cleanliness & Ambiance No smart feature can compensate for a dirty room or noisy corridor. hotel room reached $158.45
Pricing hits a ceiling: After years of rapid growth, the global averagedailyrate (ADR) declined by 1% in 2024, reflecting softening demand and increased price sensitivity among travelers.
in 2023/24—the highest in a decade—with averagedailyrates hitting an all-time high of ₹8,055. The Shifting Landscape of Indian Hospitality in 2025 The Indian hotel industry is experiencing unprecedented growth, with more than 100,000 new rooms expected to be added by 2029, surpassing the 300,000-room mark.
Averagedailyrate (ADR) remains an important metric to talk about within the hotel industry. ADR, which stands for averagedailyrate, is the average income per occupied room your hotel makes in a set period of time. Table of contents. What is hotel ADR? Why is ADR important in the hotel industry?
From searching to booking, guests are influenced by an average of 38 websites before making a reservation. Therefore, ensuring it’s easy for guests to book, whether direct or through third parties, is paramount to fulfilling a successful occupancy strategy and higher AverageDailyRate (ADR) goal.
SiteMinder’s new Hotel Booking Trends report, a hotel commerce data analysis of more than 36,000 hotels and 450+ connected booking integrations, has revealed travelers booked their trips on average eight days earlier, and canceled their bookings 17% less year-on-year in 2022, despite a 24% increase in the averagedaily hotel room rate.
This enables hoteliers to adjust room rates dynamically to maximize revenue based on current market conditions. An RMS that can sync seamlessly with various channels allows hoteliers to update room rates and availability across all platforms simultaneously, minimizing the risk of overbooking and ensuring maximum exposure to potential guests.
It might look something like this: Total estimated revenue (consider all the following categories) Room revenue: Estimated based on occupancy rates and averagedailyrate (ADR), using the following formula: number of rooms × occupancy rate × ADR × 365 (days) Food and beverage sales: Revenue from restaurants, bars or catering at events.
A few key hotel efficiency metrics that you should be tracking include: Averagedailyrate : ADR is the average revenue earned per occupied room per day. Average occupancy rate : The percentage of available rooms that are occupied over a given period of time.
That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.
eCommerce sites include hotel websites and booking engines , online travel agencies (OTAs), metasearch engines , and other online platforms where hotels advertise and sell rooms. Metasearch advertising can be an effective way to reach these travelers, compete with OTAs, and generate direct bookings.
What drives more value to the business, ADR, averagedailyrate, or occupancy? You will find it below expressed in a simple formula: Occupancy x Rooms Available x AverageDailyRate (ADR) = Room Revenue Room Revenue can also be expressed in a KPI (key performance indicator) called Revenue per Available Room, or RevPAR.
KPIs such as the Net Promoter Score (NPS) and customer satisfaction ratings provide valuable insights into what guests think about their experience. Driving Revenue Growth: Financial KPIs like Revenue Per Available Room (RevPAR) and AverageDailyRate (ADR) are essential for tracking your hotel’s financial health.
Additional data from SiteMinder’s Hotel Booking Trends indicated that the average length of stay is also on the rise, with 2022 recording longer stays than previous years. This was particularly true for Spain in summer, which had the longest average stay length in August.
With their scale and global reach OTAs provide hotels with a cost-effective way to increase bookings on a pay-per-performance basis. This is why their commission rates should be seen as a smart investment for your business. Make sure your all-in-one reservation system can track the revenue-related metrics that matter.
What drives more value to the business, ADR, averagedailyrate, or occupancy? You will find it below expressed in a simple formula: Occupancy x Rooms Available x AverageDailyRate (ADR) = Room Revenue Room Revenue can also be expressed in a KPI (key performance indicator) called Revenue per Available Room, or RevPAR.
SiteMinder’s new Hotel Booking Trends report, the only hotel commerce data analysis of more than 35,000 hotels and 450+ connected booking integrations, has revealed travellers booked their trips on average eight days earlier, and cancelled their bookings 17% less year-on-year in 2022, despite a 24% increase in the averagedaily hotel room rate.
Leverage OTAs and Metasearch Engines Optimized Listings: Ensure your listings on Online Travel Agencies (OTAs) and metasearch engines are complete, accurate, and appealing. Tip: Optimise your Google My Business (GMB) listing. Treat it as another social channel and post regularly your property updates and positive reviews. 2.
These metrics encompass a wide range of areas, from financial figures like revenue per available room (RevPAR) and averagedailyrate (ADR) to operational aspects such as occupancy rates and guest satisfaction scores. It can be calculated by multiplying your averagedailyrate by your occupancy rate.
Some great use cases for AI include: Writing social media captions Writing website copy Writing OTA channel descriptions Writing ad copy Creating images for social media Writing SEO-optimized blogs (do section by section vs. the whole article at once for best results) 3.
The best, most direct way for host hotels to find out is to take their rooms off OTAs and see how their bookings fare along direct channels—a daring strategy that carries copious risks, but without doing so, hoteliers will be locked in an eternal debate as to the value of their room rates and what OTAs bring to the table.
The Challenge In 2022, One King West Hotel & Residence sought to drive more direct bookings – and revenue – on their hotel website, and to optimize their channel mix while reducing their reliance on online travel agencies (OTAs).
Pricing strategy optimisation Based on competitor rates and market demand, you can adjust your pricing strategy to optimise revenue. This includes finding ways to differentiate yourself, targeting specific demographics, and pricing dynamically to boost your averagedailyrate and profit.
When done effectively, personalization can help hotels earn more bookings, higher averagedailyrates (ADR) , and better online reviews. They typically reserve directly with the hotel or through an online travel agency (OTA) or travel agent at non-negotiated rates. Personalization comes from knowing your guests.
It offers a suite of tools that allow you to manage your Expedia listings across various online travel agencies (OTAs) that are part of the Expedia Group. It allows you to manage bookings, adjust nightly rates, availability, and streamline inventory management. Table of contents Why are hotels using Expedia Partner Central?
To ensure they’re getting the best value for their money, trip planners are comparing hotel room rates on major OTAs and metasearch platforms before booking. For the hotel business, rate shopping is an integral part of a dynamic pricing strategy , providing valuable insights into competitor rates. Real-time data.
Introduction: Why Hoteliers Should Understand Bidding Platforms As rate parity, OTA commissions , and last-minute booking behaviors evolve, hotel bidding platforms are changing the game. This approach helps fill unsold rooms quickly without broadcasting discounted rates on mainstream OTAs or brand.com websites.
Now, you can make data-driven decisions based on understanding and leveraging, among other metrics, your averagedailyrate (ADR), revPAR, and occupancy rates—all without toggling off your Track screen.
Our easy-to-use platform includes a dynamic, demand-driven pricing tool with extensive market data that pairs with OTA distribution and a best-in-class booking engine. Our easy-to-use platform includes a dynamic, demand-driven pricing tool with extensive market data that pairs with OTA distribution and a best-in-class booking engine.
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