Remove Average Daily Rate Remove Occupancy Remove Yield Management
article thumbnail

What is Yield Management: Guide for Hotels

SiteMinder

What is Yield Management? Yield management is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.

article thumbnail

Occupancy vs ADR, the Never Ending Discussion in Revenue Management

Xotels

Since the early days revenue management has been applied in hotels, there has been an intriguing ongoing discussion. What drives more value to the business, ADR, average daily rate, or occupancy? I have been in hotel revenue management consulting since 2006, and it is a question that keeps coming back.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Common Mistakes in Hotel Revenue Management

Xotels

Focusing on the Wrong Metrics We agree on the importance of occupancy rates, understanding demand, and the need to track your competitors pricing, but the key to true success is revenue management is to analyze and understand ADR (Average Daily Rate) while improving the occupancy.

article thumbnail

Hotel ad: Monitoring, compliance and parity

SiteMinder

Look at your booking window, average daily rate, and current occupancy trends to decide where your ad spend will have the most impact. We were able to increase RevPAR by more than 30% by executing yield management on the platform swiftly and accurately.” It accounted for 39.2% Set your ad budget Don’t guess.

OTA 52
article thumbnail

Optimiser la gestion hôtelière grâce à des objectifs pertinents et à un suivi actif des KPI

Experience Hotel

Si vous êtes constamment rempli en semaine, mais que vous avez du mal à attirer des clients le week-end, vos objectifs devront se concentrer sur la manière d’équilibrer votre taux d’occupation. Son hôtel affichait complet en semaine mais voyait son taux d’occupation chuter le reste du temps. Sa stratégie ?

KPI 52
article thumbnail

Hotel Management Technology: The Future of Hospitality

Hotelogix

Real-time insights : Smart systems provide instant data on everything from occupancy rates to energy consumption, allowing for quick, informed decision-making. Occupancy sensors : Save energy and plan housekeeping better. Energy management systems for sustainability Automated energy saving : Systems adjust when rooms are empty.

article thumbnail

Revenue Management vs. Yield Management: Are We Splitting Hairs or Unlocking Gold?

Xotels

I was asked this question recently in a meeting: So what is exactly the difference between Revenue Management and Yield Management? Article Summary Yield Management Revenue Management Whats the Big Deal? For me, back in the day, yield management was my bread and butter. My “Aha!”