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What is YieldManagement? Yieldmanagement is a pricing and revenue management strategy that is used to maximise business performance. It involves adjusting prices based on predicted demand and other external factors to maximise revenue or yield. A similar principle can apply to distribution.
Hanging Gardens of Bali is a luxury hotel nestled amidst Bali’s vast jungle landscape. The accommodation, with more than 17 years in operation, is one of the most sought-after places worldwide, and has held the title of “World’s First Seven Star Boutique Hotel”. Fortunately, SiteMinder was able to change this.
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I was asked this question recently in a meeting: So what is exactly the difference between Revenue Management and YieldManagement? But then, as I got deeper into the trenches of optimising hotel performance and lets be real, a few sleepless nights staring at spreadsheets it dawned on me. Theres a distinction.
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