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What is AverageDailyRate (ADR)? An AverageDailyRate is an important hotelKPI that’s based on calculating the averagerate or price of a hotel room sold on any given day.
What is Hotel RevPAR? RevPAR is a cornerstone metric in the hotel industry. This KPI is a calculus of the total revenue generated per available room over a specific period. It is a key indicator of a hotel’s performance as it measures both occupancy rates as well as averagedaily room rates.
Running a hotel isn't just about providing a great guest experience; it's also about understanding the numbers behind your operations. Key Performance Indicators (KPIs) play a crucial role in this process, acting as essential tools that can help hotel managers and owners gain insights into their property's performance.
Since the early days revenue management has been applied in hotels, there has been an intriguing ongoing discussion. What drives more value to the business, ADR, averagedailyrate, or occupancy? I have been in hotel revenue management consulting since 2006, and it is a question that keeps coming back.
HotelKPI or Hotel Key Performance Indicator is the value that can be measured and which lets you set a standard to measure the success rate of your hotel business as to how is it faring in the market. KPI in hospitality industry is also used to find out if or not you are on the right track to meet the targets set.
Since the early days revenue management has been applied in hotels, there has been an intriguing ongoing discussion. What drives more value to the business, ADR, averagedailyrate, or occupancy? I have been in hotel revenue management consulting since 2006, and it is a question that keeps coming back.
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