Xotels

JULY 8, 2025

Customer Analysis In-depth information on your target market, including geographic, demographic, socioeconomic, psychographic, and behavioural segmentation details. It can also help you to keep up to date with the latest hotel marketing trends to understand which are the types of guests who will be staying at your hotel.

Business

Cloudbeds

MARCH 23, 2023

These days, more consumers are going online to make purchases, and travel is no exception. Popular eCommerce platforms like Amazon and Uber have raised the bar, conditioning consumers to expect shopping online to be simple, fast, and secure. Choose the platforms that best meet your marketing objectives and budget.

OTA

SiteMinder

MARCH 13, 2025

It will give you key details such as risks, development costs, potential revenue, preferred target markets, competitor analysis and more. This is a time consuming process and can often take weeks or months to complete. Are there templates and samples for hotel feasibility studies?

Average Daily Rate

SiteMinder

JULY 13, 2024

It involves the use of data and analytics to help you keep track of supply and demand so you can make predictions on consumer behaviour. This is a key reason why you should never be afraid to increase your rates, and this may be surprising, but customers actually expect increases over time. Revenue managers have a tough gig!

Revenue Management

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. The ability to specialize in one field can help you attract more consumers by meeting their unique demands.

Branding

SiteMinder

JUNE 12, 2024

This involves tracking key performance indicators (KPIs) like Average Daily Rate (ADR), Revenue Per Available Room (RevPAR), and Gross Operating Profit Per Available Room (GOPPAR). Each channel has its own cost and reach, affecting the overall revenue. They took a lot of guesswork and personal judgement out of the equation.

Yield Management

SiteMinder

JANUARY 8, 2024

This industry heavily relies on consumers having disposable income. Housekeeping management: Rostering housekeeping staff, and ensuring they know when and where to clean, can be a surprisingly tricky and time-consuming job. Build relationships with guests Develop a better rapport with your target market segment.

Operations