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Hotel loyalty programs transform into sophisticated platforms

Hotelier Magazine

“Loyalty programs need to respond to this growing desire among consumers for a more personalized experience or risk becoming irrelevant,” says Danielle Brown, Chief Marketing Officer at Montreal-based Plusgrade, a provider of ancillary revenue solutions for the global travel industry.

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2023 hotel and travel trends

Boutique Hotel News

Marc Saunders, director of marketing at Splendid Hospitality, also believes there is opportunity to drive revenue by activating hotel spaces with retail partnerships. As a result, hotels will maximise partnerships with retailers and become more multifaceted in their approach,” he says. percentage points. TV inspired travel .

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AI for Hotels: A Guide to Artificial Intelligence for Hospitality Leaders

Hotel Operations

This trend toward personalized pricing can feel jarring at first, but it is rapidly gaining prominence in the retail sector with brick-and-mortar retailers and supermarkets attempting to replicate the flexibility of retail e-commerce giants who can instantly serve up a tailored set of products with personalized pricing to match.”