Hotel Speak

JANUARY 25, 2024

Increased bidding on key search terms, including ‘brand searches’ that identify particular hotels, has sparked a sudden increase in cost-per-click, with Google Ads rising 62.5% It organizes all the information they need — whether it’s flights, accommodation, car rentals or vacation packages — on a single results page.

OTA

Travelboom Marketing

FEBRUARY 27, 2023

For example, if your hotel offers 2 bedroom suites, or pet friendly accommodations you can choose “2 bedroom suites in [city name]”, or “pet friendly hotels in [city name]”. Searcher Intent Looking at your hotel keywords list, envision what type of content you would create to rank for that keyword.

Intent

Cloudbeds

JANUARY 10, 2025

Metasearch engines, on the other hand, work on a cost-per-click business model (something well discuss in more detail below). Bidding on metasearch ads Depending on the platform, hotels typically can choose between two metasearch payment models: cost-per-click (CPC) or commission-based. Compete with OTAs.

Cost Per Click

Cloudbeds

MARCH 15, 2023

Metasearch differs from OTAs in that you can direct travelers back to your website to drive direct bookings, and it works on a non-commission model; instead, you pay a cost per click (CPC). You can set a budget for how much you want to bid for each click and adjust bids to optimize your overall strategy.

OTA

MediaBoom

MAY 27, 2024

Determine Your Bidding Strategy Hotel Ads utilize the following bidding strategies: CPC %: Under this model, if an internet user clicks your ad, your bid would go toward a percentage of the nightly room cost. Privacy-First Focus: Data privacy remains a top concern.

Cost Per Click

MediaBoom

AUGUST 23, 2024

By bidding on relevant keywords , your resort’s ads can appear prominently at the top of search engine results pages (SERPs), capturing the attention of potential guests actively seeking accommodations. First of all, leverage PPC platforms like Google Ads to reach specific demographics, geographic locations, and even traveler intent.

Resorts

Travelboom Marketing

DECEMBER 16, 2022

Set up as either a commission or cost per click model, hotel metasearch allows you to secure additional paid real estate on the search engine result page. Your hotel will be shown to ready-to-book travelers looking for the best accommodations in your area. To get started, be sure your site includes the Facebook pixel.

OTA