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The data, comparing bookings at the same properties across nine markets 30 days before Easter in both 2024 and 2025, reveals stronger demand and travelers securing their accommodation earlier and increasingly looking beyond their home countries. with the averagelength of stay falling to 2.24 days globally.
Extended stays are transforming the way that travellers and travel companies view the hospitality landscape. With remote work here to stay for many, corporate relocations surging, and travellers seeking more flexible accommodation arrangements, demand for stays lasting 30+ days is growing.
Shah laid out his vision for branded long-term accommodations—a term he prefers over what he called the outdated “midscale extended-stay.” When you get that 30-plus night stay, you’re able to really run these with six to eight FTEs, housekeeping once every two weeks,” he said. It’s not extended-stay,” he said.
Domestic booking channels captured a lower proportion of bookings overall, however, there was a clear balance between traditional and niche booking channels across markets. The ranking of hotel websites as a revenue generator remained on par with 2019’s lists in 72% of markets, and ahead in 28%.
Expatriates, Digital Nomads, Students, and Business Travellers seek their new stay outside of their domestic countries for a longer stay. With 60+ million expatriates globally seeking a housing solution, there is a huge market for offering a long-stay of minimum 3 months , up to as much as allowed by the local laws.
Table of contents Introduction from SiteMinder: The bleisure market and hotel booking trends Following the pandemic, the bleisure market changed from a growing niche to a mainstream source of bookings for accommodation providers. The good news is that they don’t discriminate when it comes to choosing their accommodation.
Domestic booking channels captured a lower proportion of bookings overall, however there was a clear balance between traditional and niche booking channels across markets. The ranking of hotel websites as a revenue generator remained on par with 2019’s lists in 72% of markets, and ahead in 28%.
It could be that you’re buying a hotel business or investing in one you already own through things like property extensions and renovations, hotel marketing, employee training and hotel software. Unique B&B Signage Signage is your chance to advertise to passing guests who haven’t yet booked their accommodation for the night.
And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. ” Why do you need market segmentation? Transient guests, on the other hand, are less predictable.
This can be internal data (from a hotel’s systems) and external data (competitor pricing and market trends). Identify new markets and guest segments. Put a focus on your own historical booking and pricing data, supplemented by data relating to competitors and market trends. Adjust your goals as new information comes to light.
To read a comprehensive guide to hotel market segmentation, click here. Baseline client expectations should be documented and explicitly communicated to your whole staff and in all marketing materials. What Factors Affect Guest Satisfaction? Surveys can be distributed electronically, through email, or even via physical comment cards.
Hotel industry statistics refer to data and metrics relating to hotels and other accommodations in the industry. The average booking lead time for hotels is 29.7 The averagelength of stay is 1.93 The average cancellation rate is 20%. By 2027, more than 160 million ‘users’ will be a part of the hotel market.
Travel statistics refer to data and information related to various aspects of the travel industry, such as travel trends, traveller behaviour, tourism spending, accommodation metrics, and more. Artificial intelligence will become an accommodation recommendation tool for 68% of millennials.
In its early days around 2007, Airbnb appeared to be positioned in a niche for budget-conscious travellers, who did not mind sharing their accommodation with their hosts. This directly impacts their ability to be reimbursed for their stay. What are the benefits of listing your hotel on Airbnb? Check your inbox, we've sent you an email.
Data analytics is the process of examining data sets to search for patterns, draw conclusions, support decision-making, and predict future market trends. Both are valuable and provide relevant information to help with marketing efforts, pricing decisions, customer experience enhancements, and more. What is data analytics?
In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days. Meanwhile, ongoing travel restrictions in the Asia Pacific region kept the booking window five days short of the 2019 average. Length of Stay Most travelers within the data set booked stays of 1 to 2 nights over the last four years.
In North America, the average booking window exceeded 2019 levels by five days; in Europe, two days. Meanwhile, ongoing travel restrictions in the Asia Pacific region kept the booking window five days short of the 2019 average. Length of stay Most travelers within the data set booked stays of 1 to 2 nights over the last four years.
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