Remove Accommodation Remove Average Daily Rate Remove Marketing Strategy
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Hotel Market Segmentation Guide- Key to Your Hotel's Growth

Hotelogix

Understanding these fundamentals allows properties to develop more focused marketing strategies and tailored service offerings. Read also: Tips & Strategies to Get Corporate Clients for Your Hotel Customizing Services for Different Segments Tailoring Room Packages Different market segments have unique needs and preferences.

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UEFA Champions League final brings 32% booking boost to German hotels: SiteMinder

SiteMinder

SiteMinders data further reveals that room rates have increased year-on-year in the lead-up to the final at Munichs Allianz Arena, with the average daily rate (ADR) for stays during the period climbing by 10% to 265, from 241 last year.

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Navigating Online Bookings and Digital Marketing: A Guide for Accommodation Providers

STAAH

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies.

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International hotel arrivals rose an average of 33% in 2023, primed hotels for a new travel era: SiteMinder

SiteMinder

The report, SiteMinder’s Hotel Booking Trends , based on more than 115 million hotel bookings, reveals that international hotel arrivals in 2023 rose by an average of 33% from the prior year. In 90% of countries, the average daily rate was highest on Fridays, while Thursday was higher or equal (on one occasion) to Saturday 55% of the time.

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Hotel investment: What is a good hotel ROI?

Little Hotelier

Unique B&B Signage Signage is your chance to advertise to passing guests who haven’t yet booked their accommodation for the night. Doing everything alone risks stretching yourself too thin, jeopardising time that should be put towards guest experience and working on your marketing strategy.

ROI 98
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Airbnb advertising: How to advertise your hotel on Airbnb

SiteMinder

Airbnb advertising primarily involves promoting individual accommodation listings and experiences hosted on the Airbnb platform to potential guests through various marketing channels. Yes, hotels can advertise on Airbnb by listing their rooms or properties on the platform, much like individual hosts do with their accommodations.

Dining 98
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Occupancy Rate Calculator

Little Hotelier

Staying on top of what other local properties are charging for similar rooms and accommodation types will give you more context when setting your own rates. You can also look at any extra services your competitors are offering, as these ‘in-demand’ upgrades can increase your average daily rate (ADR).