Up Hotel

DECEMBER 9, 2024

Generative Engine Optimisation (GEO) is transforming how hotels reach travellers by focusing on AI-friendly, context-rich content that stands out in AI-generated recommendations. Plan your emails around engaging content, such as events, travel tips, or exclusive insightsnot just promotions.

ROI

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. It allows travellers to compare rates and services of multiple properties.   Understanding OTAs OTAs refer to Online Travel Agencies, which are online hotel booking websites for travelers and online sales channels for hotels.

OTA

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. How will we measure the effect and ROI of all our marketing actions? Links from local and travel directories.

Marketing

Cloudbeds

JULY 15, 2023

After all, travelers can’t book a property they don’t find! Channel Management is the process of actively managing the distribution of rates and availability onto multiple online distribution sites. Market reach A Channel Manager puts your property in front of more travelers than ever before.

Management

MediaBoom

MARCH 15, 2024

The online sales funnel tends to be much longer and more complex than the brick-and-mortar one. Consider a collaboration between a luxury watchmaker and a renowned travel blogger, showcasing their timepieces in breathtaking destinations around the world.

Digital Marketing

Little Hotelier

MAY 18, 2023

Why small properties need to improve their hotel sales strategies With the rise of online booking platforms and the growing trend of independent travel, competition among small hotels is fierce. Top 10 cost-effective ideas to increase hotel online sales 1. Tips for success Get in the head of a fan.

Hotel Sales