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Win in 2024 with 16 Unique Travel Marketing Strategies

MediaBoom

By engaging these potential travelers during their research phase, travel marketing effectively drives interest, bookings, and revenue for the tourism industry, making it a critical strategy for businesses looking to capitalize on digital consumer behavior. Are you aiming to engage those ready to discover new destinations?

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4 Simple Strategies to Boost Your Direct Bookings

STAAH

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. Upsell with Vouchers Vouchers are a great revenue source for hoteliers who can work away in the background on your website and email channel. What do they look like?

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Best hotel CRM solutions to consider in 2024

Little Hotelier

Send personalised messages, create target upsell offers, offer digital check-in, collect feedback and reviews, and more. Master the guest relationship at your hotel Use Little Hotelier’s guest engagement to own the guest relationship with automated communications, upsells, reputation management, and more. Learn more 2.

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What is a hotel chatbot? 9 benefits and key features to look for

Cloudbeds

The chatbot can guide travelers through booking, answer queries, and facilitate reservations seamlessly, leading to increased conversion rates, direct bookings , and upselling opportunities. Increased upselling Chatbots can boost your upselling potential by providing a personalized guest experience.

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5 best revenue management consulting companies and services

Little Hotelier

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. The company predominantly works with Spanish speakers, however.

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8 Essential Reasons to Optimize Your Hotel’s Booking Engine

STAAH

Furthermore, a booking engine can enable upselling and cross-selling opportunities by showcasing additional services, such as spa treatments or restaurant reservations, during the booking process. This data can be analyzed to gain market insights into guest behaviour, identify trends, and create targeted marketing campaigns.

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Hotel email marketing: Guide for small hotels

Little Hotelier

It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market segment.